DDB MudraMax has roped in Sommnath Sengupta aka Somm as Head-Tech Innovations, OOH & Experiential.
Somm, erstwhile the National Creative Director at Kinetic Worldwide (a WPP company ), comes with an expertise in concept, digital content, digital activation, interactive content, design and tech innovations. In his 15 years’ career, he has specialized in creating interactive technological innovations; creations that have an impact on the brand and the consumer alike.
Somm has had stints with agencies like Kinetic Worldwide, Madison OOH, Ogilvy Action and Bates 141. At Kinetic, he was part of Kinetic’s Global Council and was instrumental in creating Kinetic’s static offerings into technology and ideas.
Somm has worked with established brands like, Audi, Cadbury, Ford, Google, Idea, Indian Super league, Motorola, Samsung, Vodafone to name a few.
At DDB MudraMax, Somm will be based out of Mumbai and will be working closely with Sanjay Shukla, President, DDB MudraMax (OOH, Events & Experiential).
On his appointment, Somm said, “I am looking forward for an innovative association with DDB MudraMax. When we integrate technology with storytelling experience, we will be able to gather ‘data’ which is an integral part of any campaign. We will be providing in-house, end to end technology solution from Concept – Design – Execution for our clients.”
Gour Gupta, Executive Director, DDB Mudra Group and CEO, DDB MudraMax (OOH, Events & Experiential), said, “Somm’s restless passion for technology’s integration in storytelling and interaction delighted me. He is the right fit to drive our tech integration and content. Since technology is our ally in storytelling experience, we will be offering our clients a bouquet of tech innovations and content creations with the integration of Social media and Data.”