All India Digital Cable Federation (AIDCF), the apex body of Digital Multi System Operator’s (MSOs) has urged all its members to gear up for the new tariff regime. In its recently held meeting, the members were advised to gear up to meet the requirement under the new regulation and prepare their back end to handle dynamic offerings including offering channels on à la carte.
While the Broadcasters and MSOs are free to form their own bouquets, the ultimate “right to choose” to end consumers will happen by giving them the ability to choose channels on à la carte. This step has been taken to streamline MSOs services so that the end consumer does not face any hiccup when the new regime kicks in on September 1, 2017.
AIDCF would also like to put on record that the new tariff regime will bring in more transparency and fuel growth by regulating the broadcast distribution system. It is also expected to help in creating a more synergetic environment unlike the current unfettered one and will give the end consumers, the freedom to choose what they want to watch and provide safeguard to ensure that the channels are being offered with fair trade margin, thus harmonizing the entire eco-system.
The Federation has also welcomed the Supreme Court judgment as it will be an ideal scenario if all the legal procedures are put to rest before the new regime kicks in. This way there will be no ambiguity and application of the new regime will be smooth and seamless.
TS Panesar, President AIDCF, said, “We are happy to note that the Supreme Court has requested the Madras High Court to hear this matter on a daily basis beginning June 12, 2017 and come out with the judgement in 30 days. This does not affect the September 1 implementation deadline and we are hopeful that it will be implemented on time.”