Hinduja has been with the group for over eight years. He will focus on deploying agency’s integrated model ‘PLAY’ across all its clients
BestMediaInfo | Mumbai | February 7, 2017
Rakesh Hinduja has been named the Executive Director and Branch Head, Mumbai at Leo Burnett India, with immediate effect. He will continue to report to Saurabh Varma, Chief Executive Officer, Publicis Communications India, in his new role. In the last two years, he has been part of the Mumbai team which has won brands like Bajaj, HDFC Bank, HPCL, Fiat, Jeep and Amazon Prime Video, in Mumbai.
Leo Burnett India’s Mumbai office is the largest operation and the jewel of the Leo Burnett India portfolio. The branch’s clientele includes McDonald’s, HDFC Life, Ariel, Tide, Whisper, Color Plus, Tata Capital and Tata Sampann, among several others, managed by over 200 Burnetters.
Speaking about Hinduja’ selevation, Varma said, “Rakesh has been with the group for over eight years, and in the last two years has been instrumental in building a fantastic culture and team in Leo Burnett India’s Mumbai office. I have had the opportunity of working with him closely and he is ready to lead the Mumbai team. Rakesh will focus on deploying ‘PLAY’ (our integrated model) across all our clients. PLAY will ensure that we continue to create content at the ‘speed of culture’.”
Varma added, “The Mumbai operation has been a pivot for us to transform our offering. Clients will continue to benefit from our integrated offering without compromising on specialisation. There has never been a better time to create a transmedia narrative.”
Commenting on his promotion, Hinduja said, “The Mumbai office has to play a key role in our ambition to be amongst the top five agencies in the world. My mandate is to build on our momentum as an agency and partner our clients to help them achieve a larger share of the future. With Leo Burnett Mumbai’s solid Humankind approach and Burnetters’ innovative thinking, we are on our way to reach for the stars!”