The English business news channel has rolled out an extensive on-air, online and social media campaign to support the cause
February 20, 2017
English business news channel BTVi associated with Mumbai First for a unique initiative to galvanise people across corporates, institutions and individuals to participate in the #Vote4Mumbai challenge -- Vote Kar, Mumbaikar.
Through this initiative, BTVi aims to motivate corporates in Mumbai to go out and vote. BTVi has rolled out an extensive on-air, online and social media campaign to support the cause.
Monica Tata, COO, BTVi, said, “We at BTVi are extremely excited to associate with Mumbai First for #Vote4Mumbai initiative. We have high hopes that this challenge in turn will influence many corporates to vote and bring in a change in the society. Through our channel, we urge everyone in Mumbai to go out and vote.”
The initiative #Vote4Mumbai is an inter-corporate/institution and team as well as inter-department challenge to go out and vote, en masse.
Statistics of the last four elections shows that every time elections are held in Mumbai, less than 45 per cent of registered voters have cast their franchise.
This initiative will recognise institutions that manage to lead their employees to a 100 per cent voter turnout and would be rewarded to a unique incentive of participating in a round table on key challenges facing Mumbai. Winners will be announced on BTVi as well.
Representatives of the winning institutions/ individuals would get an opportunity to present a white paper to the Government. This initiative is well supported by a digital campaign where an individual can post videos and social messages to provoke others to go out and vote too.
The Brihanmumbai Municipal Corporation elections will take place on February 21.