Shaadi.com, the matchmaking site, launched its brand new TVC on the theme âShayad.com se nikliye aur Shaadi.com pe aayiyeâ. Shaadi.com has witnessed the dreams and journeys of lakhs of singles who are eager to get married and find the right partner, but somehow hesitate to take the first step. The TVC tells all singles they are not alone, and that marriages are made in heaven, but people need to take the first step on earth.
Talking about the campaign, Gourav Rakshit, CEO, Shaadi.com, said, âShaadi.comâs 5 million success stories have taught us that taking the first step is the toughest part, and they need to plan so that they donât delay the action. This campaign is dedicated to all those singles who find themselves stuck in the shayad world, and to inspire them to plan and take the first step.â
The TVC has been created by TBWA India. Commenting on the creative thought behind the new television commercial, Parixit Bhattacharya, Managing Partner,Â Creative, TBWA India, said, "This TVC is designed to deliver a simple message âÂ that every single person should takeÂ charge of their fate and step out of Shayad.com and step into Shaadi.com. It wants to establish one single fact that if you have decided to get married, you need to come toÂ Shaadi.com where dreams are brought to life."
Agency: TBWA India Pvt Ltd
Creative Team: Parixit Bhattacharya, Azar Anis, Sagar Jadhav
Strategy Team: Subramanian Krishnan, Sridevi Nair
Account Management: Abhijit Dube, Shanmitha Basakhetre
Production House: D2R Filmworks
Directed by: Raj Nidimoru and Krishna DK
Music: Sachin & Jigar
Line Producer: Rahul Gandhi
1st Asst Ad: Sheffy George
Vfx & DI Studio: Post House