Star India wins the five-year media rights contract of IPL

The Board of Control for Cricket in India (BCCI) has announced Star India as the winner of the Indian Premier League (IPL) global media rights for a five-year period (2018-2022). The global media rights won by Star India include all broadcast and digital rights across the globe including India.

The global media rights were awarded to Star India for Rs 16,347 crore. Star India’s bid amount was higher than sum of bids of the rest which was Rs 15,819 crore.

Final figures for IPL Media Rights:

13 companies could qualify for the financial bids for media and digital rights for the Indian Premier League for the seasons from 2018-2022.

14 companies were in fray for IPL media rights bid including Star India, Followon Interactive Media, Sony Pictures Networks India, Times Internet, OSN (Gulf DTH FZ LLC), SuperSport International, Reliance Jio Digital, beIN IP, Econet Media Group, Facebook, DAZN/ Perform Group, Yupp TV, Airtel and BAM Tech.

The telecast rights were awarded to Sony Pictures Networks India (then, MSM India) in the inaugural season for ten years for Rs 8,200 crore, while the digital rights were given to Hotstar, Star India’s OTT platform in 2015 for a period of three years for Rs 300 crore.

As many as 24 entities had bought the bid documents, before the process had paused. The entities include Star India, Facebook Inc., Twitter, Airtel, Amazon Seller Services, Followon Interactive Media, Qatar-based beIN, Taj TV India, Sony Pictures Networks, Times Internet, Supersport International, Discovery Sports, Reliance Jio Digital, Gulf DTH FZ LLC, GroupM Media, Econet Media, SKY UK, ESPN Digital Media, BTG Legal Services and Britain's BT PLC.

BCCI had identified seven broad regions which are crucial for monetisation of IPL, which include India, Europe, West Asia, America, Africa and the rest of the world. Till the last time, the rights were awarded for two territories - India and the rest of the world. Global bids are also being encouraged by the board. Any company will get the global rights only if their bid amount is higher than the sum of all the regional ones.

Technical and financial bids were submitted and evaluated separately.

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