Rickshaw announces leadership team for its new design cell

Creative, communication and design agency, Rickshaw, has announced the appointment of leadership to its newly formed design cell. Bidisha Roy Chowdhury will head the unit. She is joined by Jaideep Thackery to kick-start its operations. Bidisha will drive the overall growth of the unit in terms of revenue and play a critical role in the strategic decision-making process. They will report to Rickshaw’s management Mahua Hazarika and Suhas Parab.

Hazarika, Partner, Rickshaw, said, “We are thrilled to have Bidisha and Jaideep on board. We are very lucky that we could align ourselves right at the start of our design operations because leadership of this unit is the backbone and I can safely say that our clients are in good hands.”

On her appointment, Chowdhury said, “I have had an immersive brand-building experience, working on several international luxury brands which I would certainly like to leverage while spearheading the design cell at Rickshaw Design & Communication. A good design is one that is a solution to a problem and which stands the test of time. I have always appreciated Rickshaw’s work ethics and being a part of this family is a pleasure.”

A graduate from Rachana Sansad Institute of Applied Art, Mumbai, Chowdhury comes with 11 years of experience with previous stints at Interface Communications and Contract Advertising. She has international exposure at Mojo Advertising and Design-Dubai. She has worked on a wide array of brands like Shoppers Stop, DNA, Asian Paints, Navneet, Mont Blanc, DXB Airports, Quest Arabia and The Address group of hotels.

Talking about his new stint, Thackery said, “I’ve always been passionate about design and art direction. Love for design and hunger to prove myself further got me to Rickshaw Design & Communication. I’m looking at working on interesting projects and be instrumental in leveraging brands through effective design solutions.”

Armed with eight years of experience in advertising and design, Thackery has been a part of agencies such as JWT, Contract Advertising and Oglivy & Mather in Mumbai. Thackery too has international exposure while pursuing a course in graphic designing in London. His client list includes Nutrine Confectionery, World Gold Council, D'Decor, Shoppers Stop, Asian Paints, Medimix and Senco Jewellery.

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