Radio City 91.1FM has added more grandeur to the mega festival of Ganesh Chaturthi. With a brand new Tata Tiago being given away to a lucky winner, the network has made the festival of prosperity even more magical for Mumbaikars. From August 25, listeners are getting chance to participate on-air, on-ground and through the digital medium for Radio City’s ‘innovative campaign.
The Radio City ‘Bappa Aayenge Gaadi Layenge’ campaign will culminate with a grand finale on September 3 at Infiniti Mall, Malad, where one lucky participant from aamchi Mumbai will win a Tata Tiago car. On the onset of Ganpati festival, Shankar Mahadevan launched his new Ganpati song – Tu Tu Tutari exclusively on Radio City. He also co-created the Rag Rag Mein Daude stationality Jingle of Radio City, dedicating it to all the Ganesh bhakts like him.
To amplify the campaign, Radio City will engage with the listeners by adopting a comprehensive 360-degree approach. As a part of on air promotion, Radio City will run an on-air contest, where RJs will quiz the listeners with Bollywood trivia. One finalist will be selected every hour till September 2. On Radio City’s digital arm radiocity.in, listeners can participate in exciting contests and six shortlisted participants will stand a chance to be among the top 200 finalists who will battle in the grand finale for the car.
The campaign will be extended on-ground with Radio City’s RJs visiting the corners of Mumbai, playing various fun-filled games with the people to select 40 finalists. All the shortlisted finalists will be called on the day of the grand finale and will be awarded the mystery keys. However, unbeknownst to everyone, only one contestant will receive the actual key. All the finalists will be asked to try their luck and start the car using their respective keys and the lucky winner will be awarded with the luxurious car at the finale.
Kartik Kalla, EVP & National Head, Programming, Marketing & AudaCity, Radio City 91.1 FM, said, “Ganesh Chaturthi is one of the most important festivals celebrated in Mumbai and Maharashtra. It denotes goodwill, harmony and prosperity, and infuses a strong sense of oneness among different people who partake in the revelries. Radio City’s ‘Bappa Aayenge Gaadi Layenge’ and City Cha Bappa is our way of celebrating this euphoric festival in Maharashtra. Through this campaign, we were able to connect with all 11 cities that we are present in Maharashtra to add a little more cheer and music to their celebrations. We are certain to strengthen the connect with the listeners and add to their festivities by giving away a brand new car.”
Arjun Rampal, who visited Radio City’s studio to promote his film Daddy, said, “Ganesh Chaturthi is one of my favourite festivals. The colours, festivities and beautifully decorated pandals have always fascinated me. I am very happy to see Radio City take the fervour of the festival to a new level with its campaign Bappa Aayenge Gaadi Layenge. A brand new car is sure to brighten up the spirits of the participants and I wish all of them best luck.”
Radio City also extended Ganesh Chaturthi celebrations to all 11 stations in Maharashtra with ‘City Cha Bappa’. In Pune, the network set up on-ground studio in Dagdusheth Halwai Temple to air live morning show from the temple for 10 days. Through the Live Radio City studio, shift listeners will remain updated about the proceedings in their favourite pandals so they do not miss out on anything.
Radio City also acted as a mushak, Ganpati Bappa’s vahan in Pune, Nashik, Kolhapur, Ahmednagar and Nagpur, who is supposed to communicate every devotee’s wishes to Lord Ganesha. Listeners can share their wishes by tuning into Radio City or login at radiocity.in and the most deserving ones will be fulfilled by Radio City.