GEC Watch: Fear Factor and Mahakaali push Colors closer to Star Plus

Two of Colors’ newly launched shows, Fear Factor: Khatron ke Khiladi and Mahakaali, have debuted phenomenally well as per the viewership data of Week 30 (July 22-28). As per BARC India data, though Zee TV’s Sa Re Ga Ma Pa remained the top show in the U+R markets, Fear Factor garnered 10.390 million in the combined markets.

In the urban flock, both shows of Colors have found a place in the top-five list. On the back of the two properties, Colors has gained as many as 80 million Impressions to come close to Star Plus. Zee TV too improved its numbers to topple Star Plus. Last week, Star Plus and Zee TV were merely a few thousands Impressions.

The channel rankings in the urban and rural respective markets have also shuffled a bit, but not a major change as Star Plus and Zee Anmol continue to lead the two flocks, respectively.

Top channels in U+R markets

As per select BARC India data for Week 30 (July 22-28) of 2017 for HSM (U+R): NCCS All: 2+ Individuals, Zee Anmol and the sister channel Zee TV have toppled Star Plus to reach on the top two positions in the combined markets by garnering 691.174 million Impressions and 657.927 million Impressions, respectively. Star Plus dropped to No. 3 with major decline in numbers to clock 599.698 million Impressions, while Rishtey garnered 591.124 million Impressions, to remain at No. 4. Colors climbed one spot up, to be at No. 5 gathering 584.758 million Impressions. Sony Pal slipped to No. 6 with 535.351 million Impressions. Sony Entertainment Television was at No. 7 with 393.811 million Impressions. Sony SAB remained to No. 8 with 382.623 million Impressions. Life OK and Star Utsav trailed at No. 9 and 10 with 351.570 million and 291.429 million Impressions, respectively.

Top shows in U+R markets

As per select data {HSM (U+R): NCCS All: Prime Time (1800 - 2330 hours): 2+ Individuals}, Zee TV’s Sa Re Ga Ma Pa Little Champs claimed the top position with 12.984 million Impressions. Naagin – Season 2 on Rishtey climbed to No. 2 with 11.748 million Impressions. Zee TV’s spin off fiction Kundali Bhagya has stood at No. 3 in the top shows’ list in the combined markets with 10.662 million Impressions. Colors’ Fear Factor: Khatron Ke Khiladi has clocked 10.390 million Impressions. Zee TV’s Kumkum Bhagya slipped to No. 5 with 9.514 million Impressions.

Top channels in Urban markets

Star Plus retained its urban lead with 406.906 million Impressions. Colors climbed to No. 2 position with 406.427 million Impressions. Zee TV slipped to No. 3 position with 397.441 million Impressions. Sony Entertainment Television is at No. 4 with 283.749 million Impressions, followed by Sony SAB that too stayed at No. 5 with 276.979 million Impressions. Life OK stood at No. 6 with 223.118 million Impressions. Sony Pal climbed to No. 7 with 162.365 million Impressions. &TV slipped to No. 8 with 154.915 million Impressions. Rishtey remained at No. 9 position in Urban markets with 153.399 million Impressions. Zee Anmol trailed at No. 10 with 152.740 million Impressions.

Top programmes in Urban markets

As per select data {HSM (urban): NCCS All: Prime Time (1800-2330 hours): 2+ Individuals}, Zee TV’s Sa Re Ga Ma Pa Little Champs topped the most watched programmes’ list with 8.375 million Impressions Colors’ Fear Factor: Khatron Ke Khiladiand Mahakali Ant hi AarambhHai debuted phenomenally by entering the top shows’ list at No. 2 and No. 3 with 7.349 million Impressions and 6.507 million Impressions, respectively. Sony SAB’s Taarak Mehta Ka Ooltah Chashmah clocked 6.428 million Impressions, followed by Zee TV’s Kundali Bhagya garnered 5.929 million Impressions at No. 5.

Top channels in Rural markets

Zee Anmol held on to the top spot with 538.434 million Impressions, while Rishtey too stayed at No. 2 garnering 437.724 million Impressions. Sony Pal stayed on to No. 3 in rural markets with 372.985 million Impressions. Zee TV remained at No. 4 with 260.485 million Impressions. Star Utsav too stayed at No. 5 with 218.670 million Impressions, followed by its elder sibling Star Plus stood at No. 6 with 192.792 million Impressions while Colors climbed a spot. Colors came up at No. 7 with 178.331 million Impressions, followed by Big Magic with 162.175 million Impressions. Life OK and Sony Entertainment Television trailed at No. 9 and No. 10 with 128.451 million Impressions and 110.061 million Impressions.

Top programmes in Rural markets

Rishtey’s Naagin - Season 2 continued to top the list of most watched programmes list by garnering 8.988 million Impressions. Zee Anmol’s Jamai Raja and Tashan-e-Ishq stood at No. 2 and No. 3 with 7.218 million Impressions and 5.037 million Impressions, respecively. Sony Pal’s Baalveer stood next, garnering 4.882 million Impressions, followed by Zee TV’s Kundali Bhagyawith 4.698 million Impressions at No. 5.

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