Colors is all set to strengthen its weekend offerings with¬†Dev: Most-wanted Detective or Most-wanted Criminal. Showcasing stories inspired from true life events, this fictionalized investigative thriller plunges viewers into the world of Dev Burman - a mystery solver who is an enigma in himself.¬† The 26 episodes, multi-layered series with its intricate, nail biting plots will premiere on August 5 and will air every¬†Saturday¬†and¬†Sunday¬†at¬†10 PM.
Speaking about this new offering,¬†Manisha Sharma, Programming Head, Colors,¬†said,¬†‚ÄúWe have grown up on concepts like Karamchand which have pushed us to be cognizant of the many happenings around us. Dev: Most-wanted Detective or Most-wanted Criminal will intrigue viewers with a unique brand of mysteries that are adaptations of real-life stories, fictionalizing it to force viewers to think about our surroundings. Dev‚Äôs character is very exciting; he uses his keen eye for detail to evaluate the most mind-boggling cases despite the various judgements which have been passed against him because of his past. Ashish Chowdhry has done¬†a fabulous job of adopting Dev‚Äôs¬†quirks and deductive personality in a way which will grip viewers‚Äô sensibilities and keep them entertained.‚ÄĚ
Dev: Most-wanted Detective or Most-wanted Criminal¬†places detective¬†Dev Burman¬†in the middle of emotional upheavals and covert circumstances. Fighting inner-demons borne out of his wife¬†Mahek‚Äôs (Puja Banerjee)¬†untimely demise,¬†Dev¬†is living as a recluse with¬†a cat Madhubala¬†whom his wife had rescued from under his car. He works closely with¬†Inspector Narvekar (Amit Dolawat)¬†who is convinced that¬†Dev¬†is the mastermind behind his wife‚Äôs death. As he struggles to return to normalcy,¬†Dev¬†fosters a strong bond with his¬†landlady Zohra Aapa (Joyshree Arora)¬†as she cares for him, almost like a mother. But, it is his encounter with fiery¬†Meera Banerjee (Sumona Chakravarti)¬†which forces him to look at life anew, exploring many untapped emotions; their push and pull antagonism making for appealing entertainment avenues.
To promote¬†Dev,¬†Colors has devised a 360-degree integrated marketing campaign involving ATL and BTL activities involving mediums such as print, television, cinema, radio, OOH, etc. An elaborate digital plan has also been designed which increases direct audience engagement on social media platforms like Facebook, Twitter and Instagram amongst others.