&TV's new show Paramavatar Shri Krishna gets innovative outdoor buzz

Milestone Brandcom, the out-of-home (OOH) agency from Dentsu Aegis Network, has rolled out an innovative campaign to create awareness and buzz for the launch of &TV’s Paramavatar Shri Krishna.

Natkhat (naughty) Krishna surely brought out a smile on the faces of Mumbai residents through an attractive outdoor advertising at key routes and locations. Each location depicted a unique proposition which was brought to life through outdoor. Be it Krishna tied up, his sling shot, Kalia daman, lifting of Gowardhan mountain or peacock feather on his head – each innovation stood out amidst the clutter. A unique little Krishna Wobble head innovation brought out the fun element on the billboard. These innovations showing the journey of naughty little Kanha made the admirers awestruck, especially those who worship Paramavatar Shri Krishna.

The outdoor innovations for the show have come to life with collaborative efforts of &TV and the Milestone Brandcom team. Considering OOH medium as one of the key communication platforms to promote the show, the agency strategically identified prime locations that could garner maximum eyeballs. With a total of 12 innovation-based creatives on 12 different units, these creatives stood out in the OOH space. Apart from Mumbai, this campaign was rolled out in Ahmedabad, Baroda, Indore, Bhopal, Lucknow, Kanpur and Nagpur.

Nabendu Bhattacharyya

Commenting on the campaign, Nabendu Bhattacharyya, MD, Milestone Brandcom, said, “Innovation is one of the key elements which we focused on while executing the campaign and ensured they stand out on OOH space across markets. We are very excited with the response as each innovation had a Krishna story which truly captured the show proposition.”

A small video encapsulates the outdoor innovation.

The Video:

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