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GEC Watch: Sony Pal takes lead in rural and U+R markets; Star Plus tops urban

The ICC Champions Trophy matches have been listed as the most watched programmes in the rural and combined U+R markets

In Week 24 (June 10-16) of BARC India data, Sony Pal has toppled Star Plus in the combine U+R markets to reach the No. 1 spot. While Star Plus has lost numbers significantly, the lower rank GECs seemed to have gained marginal numbers in the week that went by.

Sony SAB too gained numbers on the back of Taarak Mehta Ka Ooltah Chashmah re-entering the top five programmes’ list in the urban markets. The ICC Champions Trophy matches have been listed as the most watched programmes in the rural and combined U+R markets.

Top channels in U+R markets

As per select BARC India data for Week 24 (June 10-16) of 2017 for HSM (U+R): NCCS All: 2+ Individuals, Sony Pal dethroned Star Plus from the top spot with 590.797 million Impressions, while Star Plus slipped to No. 2 with 584.337 million Impressions. Rishtey stood at No. 3 with 573.860 million Impressions. Zee Anmol at No. 4 with 531.190 million Impressions followed by its sister channel Zee TV with 469.297 million Impressions. At No. 6, Sony SAB garnered 439.300 million Impressions. Colors remained at No. 7 with 433.443 million Impressions. DD National slipped to No. 8 with 424.973 million Impressions, followed by Sony Entertainment Television at No. 9 with 362.259 million Impressions. Life OK trailed at No. 10 with 321.383 million Impressions.

Top programmes in U+R markets

As per select data {HSM (urban+rural): NCCS All: Prime Time (1800 - 2330 hours): 2+ Individuals}, DD National’s ICC Champions Trophy semi-finals Bangladesh versus India and ICC Champions Trophy match between South Africa and India topped the most watched programmes’ list with 13.640 million Impressions and 10.941 million Impressions, respectively. Zee TV’s Sa Re Ga Ma Pa Little Champs climbed to No. 3 with 9.187 million Impressions. Colors’Naagin-Season 2 stood at No. 4 with 8.641 million Impressions. Zee TV’s Kumkum Bhagya slipped to No. 5 with 8.407 million Impressions.

Top channels in Urban markets

Star Plus retains its urban lead with 387.920 million Impressions. Sony SAB climbed up by two spots to reach the No. 2 place with 307.336 million Impressions. Colorscontinued to be on No. 3 with 299.627 million Impressions while Zee TV slipped to at No. 4 with 279.553 million Impressions. Sony Entertainment Television too stayed at No. 5 with 264.073 million Impressions. Life OK stood at No. 6 with 211.052 million Impressions. DD National stood at No. 7 with 165.063 million Impressions while Sony Pal remained to No. 8 with 159.572 million Impressions. Rishtey slipped to No. 9 with 145.104 million Impressions and &TV stood at No. 10 with 129.007 million Impressions.

Top programmes in Urban markets

As per select data {HSM (urban): NCCS All: Prime Time (1800-2330 hours): 2+ Individuals}, Zee TV’s Sa Re Ga Ma Pa Little Champs led the programmes’ list with 6.029 million Impressions followed by Colors’Naagin - Season 2 with 5.607 million Impressions. At No. 3, Star Plus’ Yeh Rishta Kya Kehlata Hai garnered 5.292 million Impressions while Zee TV’s Kumkum Bhagya stood at No. 4 with 5.111million Impressions. Sony SAB’s flagship show Taarak Mehta Ka Ooltah Chashmah entered the top five programmes’ list again at No. 5 with 5.097 million Impressions.

Top channels in Rural markets

Sony Pal retained the lead in rural markets garnering 431.225 million Impressions. Rishtey too remained on the second position with 428.756 million Impressions and Zee Anmolstayed at No. 3 with 410.953 million Impressions. DD National stood at No. 4 with 259.909 million Impressions while Star Utsavslipped No. 5 with 234.371 million Impressions. Star Plus stood at No. 6 with 196.417 million Impressions while Zee TV slipped to No. 7 with 189.743 million Impressions. Big Magic stood at No. 8 with 183.974 million Impressions. Colors was at No. 9 with 131.964 million Impressions. Sony SAB followed with 131.964 million Impressions.

Top programmes in Rural markets

DD National’s ICC Champions Trophy semi-finals Bangladesh versus India and ICC Champions Trophy match between South Africa and India topped the programmes’ list with 9.141 million Impressions and 6.755 million Impressions, respectively. Zee Anmol’sJamai Raja stood at No. 3 with 6.189 million Impressions. At No. 4, Rishtey’s Naagin - Season 2 garnered 4.768 million Impressions. Sony Pal’s Baalveer trailed at No. 5 with 4.338 million Impressions.

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