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Zee melt 2017, a festival for disruptive marketing, is back

Kyoorius announced the third edition of Zee melt 2017 with content that will transform the way people perceive marketing, brands and consumers today

In its third edition, Zee melt brings together some of the biggest names in marketing, media and digital innovation and creativity, over three days from May 31 to June 2 at the National Sports Club of India (NSCI), Mumbai. The event has been conceptualised to help advertising, media, digital and marketing professionals become familiar with the changes and learn, through lectures, discussions and workshops and enhance their inherent skills and talent with the emerging technologies.

The content for Zee melt 2017 is divided across four key pillars:


Learning: These events are based on imparting information and provide inspiration in the form of vocational or skill workshops.

Showcase and Gallery: To excite visitors with newer experiences, with curated content from partners.


Networking: Encouraging new, meaningful and relevant interactions with people from the industry.

Celebration: No festival is complete without opportunities to have a good time with peers and friends.

Each of these pillars are being driven by content partners and participating brands.

Zee melt 2017 has been conceptualised in partnership with Google, Sakal Media Group, Facebook, Happy Finish, Kinetic, WatConsult and Fast Future Publishing and will consist of a range of conferences, seminars, exhibitions, showcases, workshops and networking sessions for delegates by industry experts, catering to all experience levels like D Shivakumar (Chairman & CEO, PepsiCo); Rajan Anandan (Vice-President, South East Asia & India, Google); David Weeks (Executive Director, The Week); Nick Lanzafame (Director of Strategic Insights & Data Standards, BuzzFeed); Sarah Owen (Senior Editor, Marketing, WGSN).

Rajesh Kejriwal

Rajesh Kejriwal, CEO and Founder of Kyoorius, said, “It is a great pleasure for us to announce the third edition of Zee melt 2017. Technology has become one of the most important tools in today’s marketing ecosystem. Consumers are now more aware, empowered and this is compelling brands to come up with strategies that offer real value in exchange. We are witnessing an evolution in marketing technology and this is changing the way we view marketing and Zee melt is a great platform for today’s leading marketers, media professionals and creatives to come and learn from their peers and to get hands on with the latest marketing and communications innovations.”

Sunil Buch

Sunil Buch, CEO, Zee Talent and Zee live & Head, Corporate Brand & Communications, Zee Entertainment Enterprises Ltd. said, “Zee melt offers the industry a stage to curate and display thoughts and learnings which are crucial for the players to stay up in the competitive environment. I’m glad that the upcoming edition is all set to be presented in an enhanced format, with some of the world’s most renowned speakers lined up to address the CMOs on issues pertinent to their roles.”

Kyoorius is a not-for-profit organisation that celebrates all aspects of creative communication and marketing since 2006 and has been at the forefront of connecting the creative community in India through programmes that inform, inspire and stimulate. Seeking to provide a platform to empower and sustain the creative industries in India, and secure their rightful place in shaping the growth of the country.

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