The global online classifieds platform, OLX, has called for a multi-agency creative pitch for its India business. The pitch was called 10-15 days ago,various industry sources confirmed the news to BestMediaInfo.com. The incumbent on the account is Lowe Lintas.
In 2013, Lowe Lintas won the OLX account amid fierce competition from other top agencies of the country. Before Lowe Lintas, Saatchi & Saatchi was handling the account since 2011. This time around also, Indiaâ€™s top agencies were called for the pitch, industry sources told BestMediaInfo.com.
The company began to aggressively advertise in India in 2011. Recently, along with its incumbent agency Lowe Lintas, the brand launched the â€˜Six-month Break-up Challengeâ€™ campaign.
OLXâ€™s brand journey in India has been dotted with memorable and award-winning campaigns such as â€˜Badi Badi Bateinâ€™, â€˜Womaniyaâ€™, â€˜Keemat Bhi Kuch Keemti Bhiâ€™, â€˜No More Dekhte Hainâ€™, â€˜Purana Jayega To Naya Ayegaâ€™, â€˜Bech Deâ€™ and â€˜OLX Kar Doâ€™.