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MediaCom strengthens its leadership team in India

Niti Kumar, who was heading Delhi office, gets national role to lead strategy and insights and new business. Mindshare’s Sushanto Biswas appointed head of MediaCom Delhi

MediaCom announced few significant changes and additions to its leadership team in India. Niti Kumar moves from the Delhi office head role to a national role in which she will lead strategy and insights and new business for MediaCom India.

Sushanto Biswas will replace Kumar as the head of MediaCom Delhi. Biswas moves to MediaCom from Mindshare, where he used to lead the Ford business. He has over 19 years of experience across agencies and media houses. He will be based in Gurgaon and will oversee all the day-to-day operations and key client relationships based out of Delhi.

Speaking on the developments, Debraj Tripathy, Managing Director, MediaCom, said, “Niti and Sushanto, both come with a vast amount of professional expertise. I am delighted to see Niti grow and take on a larger role within the company and am excited to have Sushanto join our leadership team. Their individual knowledge and experience will add to our team’s strength. I am confident that both will shine in their new roles.”

Commenting on the new role, Kumar said, “My stint as office head was very rewarding and I am excited about my new role. Building stories out of data has always been a passion, and I hope to bring this alive for MediaCom’s current clients and new business endeavours.”

Biswas added, “I am looking forward to working with the immensely talented and energetic team at MediaCom Delhi and bringing more value to the wonderful set of brands we work on.”

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