Law & Kenneth Saatchi & Saatchi wins Tata Metaliks creative mandate

Law & Kenneth Saatchi & Saatchi has been appointed as the creative agency on record for Tata Metaliks, a manufacturer of pig iron and ductile iron pipes in India. The account, which was won in a multi-agency pitch, will be handled by the agency's Kolkata office. The agency will be responsible for the brand’s integrated communications mandate.

Established in 1990 and a subsidiary of Tata Steel, Tata Metaliks has its state-of-the-art manufacturing plant at Kharagpur, West Bengal.

Devraj Basu

Commenting on the win, Devraj Basu, Senior Vice-President and General Manager, Law & Kenneth Saatchi & Saatchi, said, “Proud to be associated with Tata Metaliks. A company with such exemplary vision and values. To build brand equity in this category and be truly distinctive in the B2B space would be at once interesting and challenging. We look forward to a great partnership.”

Sanjiv Paul

Sanjiv Paul, Managing Director, Tata Metaliks, said, “Tata Metaliks is at a crucial juncture now following the amalgamation of its pig iron and DI pipes businesses. There couldn’t have been a better time to partner with an agency like Law & Kenneth Saatchi & Saatchi to take ahead our creative mandate in sync with the Tata Group values. Ours is a B2B business primarily, both challenging and exciting. We look forward to our association with Law & Kenneth Saatchi & Saatchi, to build our brand perception in the minds of all our stakeholders, be it our customers, our employees or the community at large and take our brand to the next level.”

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