Cannes Lions has announced the 21 jury members set to judge theÂ PharmaÂ Lions and theÂ Health & WellnessÂ Lions awards at this yearâs Cannes Lions.
Lions Health, the two-day specialist event focussing on creative excellence in healthcare communications, kicks off the 2017 Cannes Lions International Festival of Creativity. Now in its fourth year, Lions Health awards outstanding work acrossÂ Pharma andÂ Health & Wellness, enables attendees to review and discuss the shortlisted and winning work on day two and includes a content programme focussed on the issues and opportunities relevant to the industry.
âLions Health juries are tasked with recognising and awarding creativity in a highly regulated industry and weâre delighted to welcome this yearâs juries to do just that,â commented, Louise Benson, Executive Festival Director of Lions Health. âBoth theÂ Pharma andÂ Health & Wellness Lions have been reviewed and refined to ensure that the criteria are more clearly defined which should help this exceptional group of jury members make decisions that set the creative standards for the coming year.â
The 2017 Lions Health juries are as follows:
Pharma Lions jury
TheÂ Pharma LionsÂ celebrate creative communications from pharmaceutical clients and services surrounding this highly-regulated industry through work that demonstrates ideas that inform and engage its health practitioners, patients and targeted consumers.
Health & Wellness Lions jury
TheÂ Health & Wellness LionsÂ celebrate creativity for personal wellbeing through work that demonstrates an inspired approach to consumer healthcare.
Content themes at Lions Health 2017:
This yearâs content programme features keynote sessions, inspirational seminars and informal discussion formats along with a Med Tech exhibition, featuring technologies that are changing the face of healthcare and how we communicate about it, and a Creative Hack, dedicated to improving lives through the power of the hackerâs creativity.
Content themes include:Â diversity and representation,Â ethics in healthcareÂ â exploring the debate about human rights and privacy issues,Â speaking the language of healthcare ProfessionalsÂ â taking a more âhumanâ and people-focused approach,Â the influence of pop culture on healthcareÂ communications â examining the importance of user experience in healthcare technology and theÂ impact of the quantified self.