Pepper Creative Awards calls for entries for 11^th edition

The jury includes Prathap Suthan, KV Sridhar and Santosh Padhi. Call for entries for the awards have been sent and the last date is April 5

BestMediaInfo Bureau | Mumbai | March 16, 2017

Pepper Creative Awards Trust has announced the 11th edition of Pepper Creative Awards, considered as the largest creative awards in South India. Call for entries have been sent and an eminent panel from India's creative world will evaluate the entries for Pepper 2017. The last date for receipt entries is April 5, 2017.

Pepper 2017 entries will be judged by a jury consisting Prathap Suthan, CCO and Managing Partner, Bang in the Middle, KV Sridhar, Founder and CCO, Hyper Collective and Santosh Padhi, Co-founder and CCO, Taproot Dentsu.

“We are expecting more than 2000 entries for the competition, which has become a stepping stone for the creative fraternity from this part of the world to take part in other major peer reviewed national and international competitions,” said K Venugopal, Chairman, Pepper Trust. All leading advertising agencies from South India will take part in Pepper 2017, a unique event when luminaries from South Indian creative fraternity come on a platform evaluating and celebrating the success and challenges in professional manner, he said.

Suthan is also the mentor of Pepper Awards and has played a vital role in bringing it to its current No. 1 position in South India. He has judged many international and Indian creative awards, including the Cannes, Clio and Goafest.

Prathap Suthan

Suthan said, “While we create great films, music and art that are the best in the country, our advertising is far below our potential. Pepper awards is an opportunity for our advertising professionals to showcase their talents to national audience since it is judged by a team of the finest jury who have judged at Goafest, Cannes and many more such awards. It is our responsibility to promote the awards the way other national awards are being written about. Pepper awards should become Kochi's premier event like Kochi Biennale so that it gets prominence like Goa, which is being showcased because of Goafest.”

Pepper awards is also a great opportunity for budding professionals to sharpen their skills and hunt for better prospects.

The competition will be open to categories such as Agency of the Year Award, Advertiser of the Year, Art Director of the Year, Copywriter of the Year, Special Jury Award, Campaign of the Year, Press Campaign, TV Commercial, Corporate AV, Outdoor, Radio, Interactive–Web-Based, Viral, Film Craft, POP, Direct Mailer, Photography, Packaging, Logo Design, Unpublished Works, PR and Promos.

“To get maximum participation from Kerala agencies, we have added more categories under the Kerala section this year like Jewellery, Real Estate, Textile, Hospitality, Ayurveda, Media, Animation, Automobile, Healthcare, Public Service, Home Appliances, Financial, Cinema, Retail (Malls and Supermarkets) and many more,” said R Madhava Menon, Chairman, Pepper Awards 2017.

The winners will be presented with Gold, Silver and Bronze awards and certificates as the award ceremony is scheduled for the first week of May 2017.

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