DigitalF5 appointed as Adlabs Imagica's social media agency

DigitalF5 will manage social engagement for the brand's latest concept, 'Badi interesting jagah hai'

BestMediaInfo Bureau | Mumbai | March 1, 2017

DigitalF5 has acquired the social media management mandate of Adlabs Imagica. The complete digital marketing service provider won the mandate in a multi-agency pitch and will manage the social engagement for Imagica's latest concept, 'Badi interesting jagah hai'.

Apart from heading its latest campaign, DigitalF5 will be responsible for digital content creation, social media marketing as well as maintaining the online reputation and building advocacy for the brand.

Commenting on the win, Barin Mukherjee, Co-Founder and CEO, DigitalF5, said, “Adlabs Imagica intends to establish the perception that theme parks are much more than just rides, which typically is the interpretation in Indian consumers' minds. This is an interesting opportunity for us as an agency and we hope to be able to showcase our capabilities in helping the brand to educate the consumer about this truly amazing Indian destination.”

On choosing DigitalF5, Kapil Bagla, CEO Adlabs Entertainment, said, “We chose DigitalF5 because of the team's ability to see our brand's conversation with a trans-media approach. We are keen to work with DigitalF5 and continue establishing the Imagica narrative as a must-see destination for those looking for a unique and interesting experience.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com