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CNN’s virtual reality unit makes its debut

The new virtual reality platform, CNNVR, makes it easier than ever to access the dynamic storytelling medium on every device

BestMediaInfo Bureau | Mumbai | March 14, 2017


CNN has announced the official launch of CNNVR, a new immersive journalism unit and virtual reality platform within CNN Digital.

The global team with footprints in New York, Atlanta, London, Hong Kong, San Francisco, Dubai, Johannesburg, Tokyo and Beijing will cover major news events in 360 video. The videos will transport users to the front row of global events through VR live streams. The channel will produce weekly virtual reality experiences, beginning with a journey of running of the bulls in Pamplona, Spain.

CNN is activating a new virtual reality platform, making it easier than ever to access this dynamic storytelling medium on every device, including:

Mobile: CNN’s iOS and Android apps are now activating 360 video, making CNN the third largest mobile VR app, behind only Facebook and YouTube.

Desktop: now showcases journeys to Indonesia, Tibet, Iraq and beyond, opening up VR content on the #1 digital news site.

VR headsets: CNNVR’s 360 content is distributed across all major headsets: Samsung GearVR, Oculus Rift and Google Daydream – a combined audience of over 5 million users.

Over the past year, CNN experimented with VR, producing over 50 news stories in high-quality 360 video. Viewers got an understanding of the devastation of Aleppo, a front row view of the US Inauguration and a chance to experience the thrill of skydiving – in total generating over 30 million views of 360 content on Facebook alone.

Today, this new dedicated team is committed to harnessing the power of virtual reality to transport our audience inside the stories we tell all around the globe. CNNVR will transport the audience closer than ever before and on every device available.

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