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SPN India acquires broadcast rights for first powerboat racing series

This will be the first time in the world that powerboat racing – the P1 Powerboat, Indian Grand Prix of the Seas -- will be telecast live. A ‘second screen’ will also provide personalised content to viewers

BestMediaInfo Bureau | Mumbai | February 27, 2017


Sony Pictures Networks India (SPN) has acquired the television broadcast rights for the inaugural edition of P1 Powerboat, Indian Grand Prix of the Seas. The global series in powerboat racing is being launched from India by Procam International, an Indian sports management company.

This will be the first time in the world that powerboat racing will be telecast live. In addition, in a first-of-its-kind across all sports, fans will experience a ‘second screen,’ which will provide personalised content to elevate the race experience to a whole new level.

The network will bring home to millions of fans the thrilling action from the shores of Mumbai’s natural amphitheatre, Marine Drive, during the race weekend. The telecast repertoire includes nine hours of live programming on Sony ESPN, Sony ESPN HD, Sony Pix, and Sony Pix HD from March 3-5, 2017. The live telecast will run for three hours daily from 2 pm to 5 pm.

The event will be live-streamed on the platform’s digital offering – Sony Liv. One can view it on both the app and website of Sony Liv.

The telecast for the P1 Powerboat, Indian Grand Prix of the Seas, is expected to set a global benchmark for the telecast of the sport and entertainment around it. The content production by Initium Productions and Emmy Awards winner British director, Westbury Gillet, has put together a global, hi-tech crew and equipment flown in from three continents. The event promises to be the most comprehensive coverage in the history of power boating.

Another first for the sport is the introduction of the ‘second screen’ to take live sports experience to new areas where fans will have access to images and information of what they want to watch at all times. The second screen is a gamified graphics interface to be followed live on an internet-connected device for real-time access to gamified positions, telemetric race data and analytics, in addition to the television broadcast.

Prasana Krishnan Prasana Krishnan

Prasana Krishnan, EVP and Business Head, Sports Cluster, Sony Pictures Networks India, said, “Powerboat racing is one of the latest adventure sports that is gaining momentum all over the world. The inaugural edition of the P1 Powerboat, Indian Grand Prix of the Seas, is a grand scale international lifestyle event that will potentially transform the way marine sports is consumed in India. In addition to this, for the first time, viewers will get to experience the thrills of powerboating with the live telecast of the P1 Powerboat, Indian Grand Prix of the Seas. We at SPN are always looking to innovate by bringing in diverse content to our audience and are proud to be the global pioneers in presenting marine adventure sports live on the viewers’ television and digital screens.”

Anil Singh, Managing Director, Procam International, said, “Seeding a global sports series from India meant that we had to go above and beyond with our global telecast for the P1 Powerboat, Indian Grand Prix of the Seas. Everything we have planned in association with Sony is to ensure that we captivate the minds of every sports aficionado. We are proud to have Sony Pictures Networks India as our broadcasting partner, as they are the pioneers in broadcasting global sporting events and enhancing the experience for sports fans globally. We are also introducing the first ‘second screen’ format to sports enthusiasts in India, which we foresee as a game-changer in experiencing live sporting action.”

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