To bring transparency and credibility in its operations, the broadcaster has implemented the system for online commercial scheduling, billing and as payment through the SBI gateway
BestMediaInfo Bureau | Mumbai | February 28, 2017
Doordarshan has implemented the Broadcast Air Time Traffic Scheduler (BATS) for online commercial scheduling and billing as well as for payment through the SBI gateway. This is an initiative for bringing transparency and credibility in Doordarshan operations. In Phase-I BATS has been made operational for DD National channel and DD Kisan channel.
In Phase-II, BATS is ready and live for DD News, DD Urdu, DD Bharati and DD Sports. It will be operational by March 2017. In Phase-III BATS will be implemented in 16 major regional Kendras by July 2017.
BATS has many advantages as the entire commercial billing and scheduling can be done online through user friendly and well protected software.
There will no more delay in preparation of bills, issue of telecast certificate, co-ordination in preparation of FPC and inserting commercials. Keeping record of all the documents is now easier. This has resulted in faster communication among the programme wings, marketing divisions and DCS apart from minimising the scope of errors.
Apart from having a provision to generate a commercial bill cum telecast certificate, it has the provision to pay bills online through SBI gateway. It is very useful for advertising agencies/ accredited agencies too for online verification of bills and payments. With minimum human intervention and cross check, it would be a step further towards efficient management practices by public broadcasters.