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Warc Awards launched, to honour effective use of emerging marketing disciplines

It is a global search for next-generation marketing effectiveness. Entry is free and the awards are open to submissions from any country and communications discipline

BestMediaInfo Bureau | Mumbai | January 27, 2017


Warc has announced the launch of a new global competition,  the Warc Awards, to honour the effective use of emerging marketing disciplines.

The Warc Awards are free to enter and are open to submissions from any country and communications discipline. Entries can be submitted in three categories.

Effective Content Strategy will reward branded content strategies that can demonstrate a business outcome.

Effective Social Strategy replaces the Warc Prize for social strategy and links social strategy to business success.

Best Use of Brand Purpose is for marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community.

There is a $30,000 prize fund for the winning entries, spread across the three categories. The top entries will be awarded Gold, Silver and Bronze awards. The Grand Prix for the best overall paper in each category will receive $7,000. Three Special Awards in each category that recognise specific areas of excellence will each be presented with $1,000.

Lucy Aitken Lucy Aitken

Lucy Aitken, Case Study Editor, Warc, said, “Winning a Warc Award will show that you are ahead of the curve, mastering new techniques and delivering business results for clients. As new marketing disciplines emerge, challenging and changing the way brands communicate with consumers, this new awards scheme will highlight the most effective emerging ways to brand-build."

More than 30 judges across marketers, agencies and consultancies around the globe will read the entries.

Jim Stengel Jim Stengel

Jim Stengel, President and CEO, The Jim Stengel Company, is the first jury chair to be announced, and will head the Best Use of Brand Purpose category. He said, "The best brands in the world have a strong sense of purpose that guides them in all they do. The Warc Awards will showcase the marketers and agencies that have been successful in communicating that brand purpose effectively."

Other jury chairs and jury members will be announced in the coming weeks. Registration for entries will open in early February and the deadline for submissions is 20 April 2017.

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