The win comes on the back of a global pitch called in June last year attended by GroupM and incumbent OMD. In India, the account size is pegged in the range of Rs 50-60 crore
BestMediaInfo Bureau | Delhi | January 5, 2017
Carat Media, from the Dentsu Aegis Network stable, has won the global mandate for media duties of Standard Chartered Bank that includes strategy, planning and buying in more than 60 markets across the globe.Â iProspect partnered Carat in the pitch process.
According to a source close to the development, in India, the account size is pegged in the range of Rs 50-60 crore.
The agencyâs Singapore hub was leading the competitive pitch called in June last year that was fiercely fought by GroupM, incumbent OMD from Omnicom and others.
Sean OâBrien, CEO Carat APAC, said, âWe are very pleased to start the year with the win of this prestigious account out of our Singapore hub for the global Carat network. Our strength in strategic thinking, quality of product and consistency across markets enabled us to win this business. Itâs also testament to Dentsu Aegis Networkâs collaborative brand value that we have expanded from the pre-existing iProspect relationship. Weâre looking forward to working with the team at Standard Chartered Bank and their agency partners.â
Kartik Iyer, Managing Director, Carat India, said, âWe are delighted to have been appointed the agency on record by Standard Chartered Bank. This is a prestigious account and we look forward to a long and fruitful partnership where Carat and Dentsu Aegis Network will brings together all their capabilities to create cutting edge communication solutions that deliver true business value for SCB in India.â
The account will be handled out of the agencyâs Mumbai office. Himanka Das, Executive Vice President - West, said, âItâs a great way to begin the new year with such a prestigious business win.â
Standard Chartered Bank is an international bank with a presence in 67 countries across the globe. The Bank has operated for over 150 years in some of the worldâs fastest-growing markets, across Asia, Africa and the Middle East.