ALT Balaji ropes in Manav Sethi as CMO

Sethi comes with over 15 years of experience and will oversee the company's communications strategy in India

BestMediaInfo Bureau | Mumbai | January 10, 2017

Manav Sethi

As ALT Balaji gears up for its launch in 2017, the company has roped in marketing veteran Manav Sethi as its Chief Marketing Officer who will oversee the company's entire communications strategy in India and look into international expansion.

With over 15 years of experience nationally and globally in marketing, product, sales, strategic alliances in digital businesses, Sethi brings with him an innate understanding of the market, making him an invaluable addition to the existing leadership at ALT Balaji.

Sethi has worked at key positions at Getit Infoservices and Reliance Big Entertainment. In his last role at Getit, he launched multiple businesses and brands in India and Malaysia across Yellowpages, Horizontal Marketplace and verticals like grocery and furniture, mobile wallet and merchant lending platform.

Sameer Nair

Sameer Nair, Group CEO, Balaji Telefilms, said, “Manav is ideally suited to support the vision we're working towards at ALT Balaji. We are looking forward to harnessing his experience and expertise as we launch, grow and expand our footing. Manav's role will cover a wide array of activities, including marketing and communications, and we look forward to his leadership in shaping our journey.”

Nachiket Pantvaidya

Nachiket Pantvaidya, CEO, ALT Balaji, said, “We are delighted to add such an experienced resource to the ALT Balaji family. Manav not only comes with a vast experience in the field but also will add a new layer and dynamism to the team. I'm sure he will complement our venture of creating a solid and valuable brand.”

Sethi said, “It's an exciting time in the digital space and to be a part of a company since its launch always adds to the excitement. I'm looking forward to playing a part in this journey towards making ALT Balaji one of India's leading brands.”

ALT Balaji is a wholly owned subsidiary of Balaji Telefilms. A multi-device video-on-demand platform, ALT Balaji's offerings will include premium, disruptive content and original series across genres.

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