The platform will now have access to Culture Machine’s digital channels like Being Indian, Put Chutney, Blush, Epified, Viva, Whack, Old Delhi Films and Rascalas
BestMediaInfo Bureau | Mumbai | September 28, 2016
nexGTv, the subscription-led video entertainment app, has tied up with leading digital media firm Culture Machine to feature its unique and differentiated content on its platform. With this association, nexGTv viewers will now be able to access and watch various digital channels such as Being Indian, Put Chutney, Blush, Epified, All Access, Awesome Sauce, Viva, Whack, Old Delhi Films and Rascalas, which are all owned and operated by Culture Machine.
By securing the digital rights to Culture Machine, nexGTv will bring curated and highly entertaining web content to Indian viewers around the world, enabling an enriched leisure viewing experience. The latest addition augments nexGTv’s diverse entertainment offerings, including over 130 live regional and national TV channels, and underlines its commitment to showcase more international web-based content on its platform.
Dushyant Kohli, Head, Growth, nexGTv, said, “nexGTv has gained a lot of traction within the young and active internet user base. Keeping their interests in mind, we have tied up with Culture Machine, acquiring the worldwide rights to its vast gamut of creative offerings. We are positive that our users would actively enjoy the invigorating new content. The partnership will bolster our new-age digital content collection and commitment to continuously enrich the offerings for our viewers.”
Tuhin Menon, Head, Business Development and Talent, Culture Machine, said, “Culture Machine's goal is to build great media brands that people love and we are excited at the opportunity to expand our footprint to nexGTv.”