The company’s services include visual campaign management, personalised visual production, live events and Instagram meet-ups
BestMediaInfo Bureau | Mumbai | September 8, 2016
MindShift Interactive, a digital outreach agency, will launch its new wing, MindShift Studios, to help brands develop original and stylised content for delivering strong visual campaigns that increase awareness and amplify brand-user engagement.
Research studies suggest that 93 per cent of all human communication is non-verbal, and it becomes clear that a visual online presence is critical. When it comes to marketing one’s business, imagery speaks volumes. Not only do pictures and videos make a bigger impact, they do it in a shorter amount of time. The growth of visual content in the form of photos and videos is increasing with millennials pursuing an ever-growing need for fresher content, each time.
MindShift Studios satiates this need by providing personalised content through a network of skilled photographers and videographers, who then help curate content with in-house visualisers, story creators and influencer relationship managers. The journey towards bespoke visual content production gets unravelled in their unique model which entails handpicking the right videographer or photographer as per client requirements, and partnering them with digital influencers to create a personalised, amplified story that can be leveraged across social media.
With over five years of creating such visual stories for brands such as Kiehl’s, Lancôme, JW Marriott, Splash Fashions and many more within the beauty, lifestyle and hospitality sector, MindShift Studios has launched a focused arm towards growing across the country and building a MindShift on promising partnerships. The company will primarily cater to the lifestyle, hospitality, fashion and beauty industry.
Their services will include visual campaign management, personalised visual production, live events, Instagram meet-ups and influencer takeovers.
Zafar Rais, CEO, MindShift Interactive, said, “With over five years of creating personalised visual content within the lifestyle, hospitality, beauty and fashion space, we recognise the impact of curated stories. Witnessing the growing demand for visual content, we wanted a focused and progressive business unit that partnered with skilled photographers and videographers to tell these stories. The need will be satiated through the impeccable team we have put together at MindShift Studios towards creating a shift in the way stories must be articulated on digital.”