Savant will lead Digital Analytics and oversee expansion of the agency’s service portfolio to support key technology trends
BestMediaInfo Bureau | Mumbai | September 20, 2016
Full-service digital agency, BC Web Wise, announced the appointment of Jaydeep Savant as Director, Strategy and Innovation. Savant will lead Digital Analytics and oversee expansion of the agency’s service portfolio to support key technology trends. Based in Mumbai, he will report to Chaaya Baradhwaaj, Founder-MD, BC Web Wise.
With over 15 years of experience in the technology industry, Savant comes from an extensive background of helping brands with digital strategy and sales. He has deep knowledge of customer analytics, user experience management (UX), customer experience management (CX) and usability Science.
Most recently, Jaydeep was responsible for digital strategy at Times of Money Ltd (The Times of India Group). Previously, Jaydeep has held key positions in the technology and product innovation teams at leading companies, including TCS, TravelGuru, Harbinger Systems, Linga Interactive and Satyam Computers.
Baradhwaaj said, “We are focused on building a practice capable of defining the business impact of digital campaigns across client sectors and categories. I’m pleased to have discovered a nuanced professional such as Jaydeep to lead this effort. He brings a unique mix of strategic, technical and business experience that will be instrumental as we leverage analytics capabilities for our client portfolio.”
“The data footprint of the Indian consumer has spread out across a multitude of digital touchpoints. In order to be closer to them, progressive Indian brands are moving towards digital data analytics in a big way. I’m confident that Jaydeep’s presence will help us clearly showcase analytics strength and value to clients in a compelling way,” said Saurabh Bhatnagar, Sr Vice-President, Sales & Operations, BC Web Wise.
Elaborating on his role, Savant said, “Analytics is increasingly driving the digital experience as marketers can obtain a single pane view of the customer and build innovative strategies around their needs. It has become critical that creative intelligence and data sense overlap to drive insight-driven, personalised digital experiences. BC Web Wise, with its well-rounded client set and integrated capabilities, is the perfect place to apply my experience and collaborate with our clientele for digital innovation.”
The appointment will enable BC Web Wise to leverage data as a strategic asset for implementing customer-centric strategies and help clients maximise the role of online spends.