Samant was earlier the Group Head of the Planning and Strategy at the agency
BestMediaInfo Bureau | Mumbai | July 20, 2016
Digital L&K Saatchi & Saatchi has promoted Aarti Samant, Group Head, Planning and Strategy to the position of Associate Director, Planning and Strategy at the company. She will be working from the Mumbai office and will report to Anil Nair, CEO and Managing Partner at the agency.
On the promotion, Nair said, “Samant being young and a digital native brings in an insider's perspective to the digital consumption and behaviour and that is why I feel she fits for the role and responsibility bestowed upon her currently.”
Samant said, “I’m very excited with this opportunity and will work towards creating genuine value for our current and prospective partners. The coming year will be focused towards some exciting integrated campaigns and of course big wins. I look forward to new challenges and to strengthen our planning and new business mandate under the leadership of Anil Nair. It’s going to be a fun ride indeed.”
Samant was working as the Group Head, Planning and Strategy, since 2014. Before this, she was the Group Head, Social Media. Samant joined as the Senior Executive, Social Media, at Digital L&K Saatchi & Saatchi in the year 2011. She had earlier worked at Concept PR and Orama Entertainment.
Samant completed her Bachelors in Management Studies from KJ Somaiya College of Science and Commerce and later pursued her MBA from the Pillai Institute of Management Studies and Research.