The broadcaster will host a special screening of the show’s premiere episode in Mumbai, Delhi and Bangalore even before its US telecast
BestMediaInfo Bureau | Mumbai | July 12, 2016
It’s time to lawyer up! Television’s favourite lawyers Harvey Spector and Mike Ross are back in action as Comedy Central – #YourHappyPlace – gets ready to premiere the sixth season of the popular legal dramedy ‘Suits’ on July 16 at 10 PM.
After receiving an overwhelming response to the Season 5 premiere screening in Mumbai, Comedy Central is hosting exclusive screenings for the latest season’s premiere – even before its US telecast – across Mumbai, Delhi and Bangalore on July 12. The channel has associated with Khar Social, Hauz Khas Social and Church Street Social in Mumbai, Delhi and Bangalore, respectively. The screening will give Indian viewers the first opportunity to watch the season’s premiere episode.
Excited about the upcoming series of Suits, and the special screening, Sabrina D’Souza, Marketing Head, English Entertainment, Viacom18, said, “Comedy Central has always been a viewer favourite and to maintain our distinct edge in the category, we will continue to air iconic shows like Suits that has a massive fan-following. The special screening will give a select few the opportunity to watch the premiere of the new season before the world, thereby reinforcing our channel’s aim to be Your Happy Place not just on screen but also off screen.”
“We are delighted to partner with Comedy Central to provide a platform for the screening of a show like Suits for which we share a common audience,” says Shobita Kadan, Director, Marketing and Strategy, Impresario Handmade Restaurants (parent company of Social). “With this association we will be giving our patrons and true Suits’ fans the opportunity to attend the screening before the world, reinstating the culture defining Social experience.”
The premiere of Suits Season 6 is supported by a robust 360 degree marketing campaign, which includes promotional activities across online, print and radio platforms as well as all television channels from the Viacom18 fold. On their digital platforms, Comedy Central hosted a trivia contest, the winners of which will get an opportunity to attend the special screening.
The last season’s finale left its viewers in a lurch, when Harvey dropped Mike off at the Federal Correctional Institution followed with a dramatic shot of Jessica, Donna and Louis watching the firm collapse. The new season is all set to pull immense viewership from fans of Comedy Central and Suits in India, who’ve been waiting for it in anticipation.