The internationally famous game show premieres on Mazhavil Manoramaon April 9
BestMediaInfo Bureau | Mumbai | April 8, 2016
Mazhavil Manorama, a leading Malayalam general entertainment channel, is bringing its next big ticket non-fiction property to the Kerala market, with the adaptation of the American show, ‘Minute to Win It’. The internationally famous game show will be launched in Mazhavil Manorama on April 9 and will be aired at 9 PM on Saturdays and Sundays.
The show will be hosted by Nyla Usha, an Indian film actress, model, anchor and radio jockey based in Dubai. The channel has partnered with international production house Endemol Shine, that owns the format rights of the game show. ‘Minute To Win It’ will be made in Malayalam for the first time. This popular game show format has been running successfully in more than 60 countries.
In the show, a contestant completes a task in a minute to move to the next level. The series of 60-second challenges are structured out of objects commonly available at home.The winners of ‘Minute to Win It’ games on MazhavilManorama could win up to Rs 10 lakh in prize money. A contestant will have to complete ten levels to reach the top of the money tree with three ‘Lives’.
The channel has earmarked a 360-degree multimedia blitz to promote the show. Malabar Gold and Diamonds is the title sponsor, Woodles and Medimix are the co-sponsors of this season of ‘Minute to Win It’.
The first season of the show will be spread across various festive seasons of Kerala, which include Vishu, Ramzan, Onam and Christmas, when celebrities are also expected to participate in the show.