This is Pal’s second stint with the company, as he was earlier involved as Chief Marketing Officer of Micromax, the parent brand of YU
BestMediaInfo Bureau | Delhi | March 11, 2016
YU Televentures, a new age technology brand, today announced the appointment of Shubhodip Pal as its new Chief Operating Officer (COO). Pal will be replacing Amarinder Dhaliwal, who has decided to explore newer opportunities.
In his new role Pal will help build engaged communities and closely work with the developer community and take YU to the next level of growth. This is his second stint with the company, as he was earlier involved as Chief Marketing Officer of Micromax, the parent brand of YU.
Commenting on Pal’s appointment, Rahul Sharma, Founder YU, said, “We have had a fantastic first year as a brand and have been able to carve out a niche for ourselves. As YU opens a new chapter in its growth trajectory, we are excited to have Shubhodip being back with us and welcome him on board. He will prove to be a great asset to the YU leadership team. Being one of the best marketing veterans, he has a proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution, and deliver results. I am confident that his passion for technology will further help the brand achieve newer heights.”
Commenting on his new role, Pal said, “I am happy to be back and it’s an exciting opportunity to spearhead efforts for YU at a juncture when the young brand has done phenomenally well and has set some of the most compelling milestones. I had a great time defining Micromax back then and now, with YU, the opportunity is even more exciting and I believe the kick of creating something new is the biggest motivation for one to work. I look forward to working with the exciting team and the founders again.”
Outgoing COO Dhaliwal commented, “I have had an extremely enriching and satisfying experience. YU has been firmly established as the leading online mobile brand in a highly competitive and cluttered market. We have relentlessly pursued innovation, launched best-in-class mobile devices with disruptive social media and PR campaigns that successfully connected with the digital consumer. In a short span YU has shown tremendous growth and it is set to scale new heights.”
Pal comes with over 19 years of consumer marketing experience in launching, building and managing brands from consumer durables to the banking/financial, IT hardware sector and telecom services sector. He has worked on the whole spectrum of marketing, specializing in product management, retail, marketing communications, media, sports and entertainment marketing, online and mobile marketing.
He began his career in 1997 with Samsung India Electronics and spent over nine years serving in different roles. In 2005, he moved to ABN AMRO as AVP and Head, Communications and Sponsorships.
After that, he joined Hewlett Packard in 2007 and worked as Head, Consumer Marketing. He managed and led communications for both HP and Compaq brands in India, and successfully turned HP into a fashionable lifestyle-centric brand from just a B2B brand.
Later, Pal was associated with BLYK India, a mobile messaging company, as its country manager and director, and successfully launched the country's first mobile magazine that catered to the youth. He established the service with Aircel as one of the most powerful youth engagement platforms within the first year of its launch. Today, BLYK on Aircel has more than 3.2 million opted-in users.
YU is a technology brand that strives to work with the community to create an ecosystem of connected devices. YU aims to provide an extraordinary product experience while offering differentiated services that delight the consumer.