With 569 points, the agency topped with 12.9 per cent qualitative share. The agency was already #one in APAC from a quantitative standpoint as per the RECMA overall activity volume rankings published in June, 2016 with an overall market share of 18.3 per cent
BestMediaInfo Bureau | Delhi | December 12, 2016
According to rating company RECMAâs independently published qualitative network rankings, Mindshare has been ranked the #one media agency in Asia Pacific region. Mindshare, which is part of WPP, is a global media agency network.
RECMA uses between 16-19 different measurement criteria to evaluate the agencies, from new business competitiveness to award-winning work to share of diversified billings and number of diversified services staff.
With 569 points, the agency became #one with a 12.9 per cent qualitative share, unsettling the previous #one. Mindshare was already #one in APAC from a quantitative standpoint as per the RECMA overall activity volume rankings published in June, 2016 with an overall market share of 18.3 per cent (a more than six per cent gap vs. the #two).
The agencyâs China office scored a massive 24 points (with a six point gap vs. the #two), which is the highest globally. Mindshare China is one of only two global agency offices in the RECMA rankings to get this score. In addition, the agency is the only one ranked as âDominantâ in the highly competitive India and China rankings. In the highly competitive sub-region of South East Asia also, Mindshare ranked #one on qualitative share with 165 points translating into a 14.2 per cent qualitative share. Mindshareâs Indonesia and Vietnam offices also scored #one rankings in both markets.
Ashutosh Srivastava, Chairman & CEO of AMEA & Russia/CIS at Mindshare, said, âIt is an enormous testament to the strength of the Mindshare network in Asia Pacific to not just be #one on size but also qualitative rankings in so many countries across the region. The agencyâs focus on adaptive marketing, which is our unique approach to real-time communications powered by our 10 differentiators, has really seen us move upstream with clients in areas like content, performance marketing, data and analytics. And the results are showing from rankings to awards to new business.â
The agency has had an exceptional year, becoming the most-awarded agency in Asia Pacific, most recently winning Campaign Asia Pacific Media Network of the Year, the Asia Pacific Agency Network of the Year in Mobile at MMA Smartiesâ˘ APAC, and winning Agency Network of the Year at the Festival of Media Asia earlier in the Year.
The work created by its âDominantâ profile offices has also received exceptional global and regional recognition. In 2016, Mindshare India became the first media agency in the world to win a Glass Grand Prix at Cannes, with Mindshare India's â6-Pack Bandâ campaign for Unilever's Brooke Bond Tea. And Mindshare China received one of only two Platinum awards given at the Asian Marketing Effectiveness & Strategies awards for its âBeyond Number Oneâ campaign for KFC.
In addition to awards, the agency has had exceptional new business success winning over 120 significant new business assignments in 2016.
Mindshare is a global media agency network with billings in excess of $33.6 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific.
Founded in June 1991, in Paris, RECMA is the only independent rating company to publish a wide range of media agency notation reports and tools on a global scale. RECMAâs mission is to provide strategic intelligence reference tools to help the top 500 global advertisers in their decision-making and agency sourcing.