Meghana Bhat joins ScoopWhoop as Chief Strategy Officer

Bhat will be responsible for positioning the brand in the B2B space and creating thought leadership around content marketing and native advertising

BestMediaInfo Bureau | Mumbai | November 18, 2016

Meghana Bhat

ScoopWhoop Media has appointed marketing strategist Meghana Bhat as its Chief Strategy Officer. With over a decade's experience in digital and experiential marketing, Bhat was previously with Webchutney as National Creative Director and Chief Operating Officer.

In her new role at ScoopWhoop, Bhat will be responsible for positioning the brand in the B2B space and creating thought leadership around content marketing and native advertising with decision makers at brand/advertiser end.

Speaking on the announcement, Rishi Mukherjee, COO and Co-Founder, ScoopWhoop, said, “I'm excited to have Meghana joining our ScoopWhoop family. We are in the midst of a major transition, and we look forward to working with Meghana, as her skills and expertise will be instrumental to our growth.”

Commenting on her role, Bhat said, “I believe ScoopWhoop truly represents young India -- its passions, culture and experiences. The brand is at the cusp of major growth curve, and I'm excited to help tap into all of that tremendous knowledge and influence in meaningful ways.”

Bhat started her career as a copywriter at Dentsu-Webchutney, a digital agency. In her past roles, she has worked closely on brands like Bacardi, Coca-Cola, MasterCard, Tata Tea and Unilever among others.

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