The campaign will talk of how the city is poised to take off and how this is an opportune moment for people to be a part of it
BestMediaInfo Bureau | Delhi | November 25, 2016
For its new campaign for greenfield project, Palava city, the Lodha Group has brought FCB Interface on board as its communication and strategy partner. The campaign will talk of how the city is poised to take off and how this is an opportune moment for people to be a part of it.
Palava, spread across 4,500 acres, is Lodha Group’s most ambitious project yet. With over 25,000 homes purchased in the last six years and thousands of families already living there, it is India’s fastest growing city. World-class amenities and advanced services are setting new standards for modern living.
Joe Thaliath, CEO, FCB Interface, said, “We are thrilled to partner with the Lodha Group for their remarkable Palava city project. This is a unique opportunity for us to create a behavioural change and introduce a new way of living across touch-points for the brand by attempting something new and breaking the monotony. To achieve this, we aim to re-skin the city living mindset by taking it back to the core and then project the future living side of it. This is what excited us to associate with the brand.”
On the strategic partnership, Shaishav Dharia, Regional CEO, Lodha Group, said, “We are humbled by the relentless confidence and faith of the 25,000 families in Palava, as it celebrates new milestones in its journey of providing a better urban environment to its citizens. We believe that FCB Interface, as our partner, will be able to communicate our philosophy and vision for the city."
Robby Matthew, Chief Creative Officer, FCB Interface, added, “Palava’s stated intent is to become one of the most liveable cities in the world. And it is already more than half way there. The new campaign simply tries to bring this alive.”