Vikram Sakhuja to chair Effies 2016

Mitrajit Bhattacharya named awards co-chair

BestMediaInfo Bureau | Delhi | October 3, 2016

Vikram Sakhuja & Mitrajit Bhattacharya

The Advertising Club today announced the appointment of Vikram Sakhuja, Group CEO of Madison World, as President of Effies 2016. The awards recognize and commend excellence in marketing communications and encourage thoughtful dialogue about the drivers of marketing effectiveness.

TheEffies has also nominated Mitrajit Bhattacharya, ?President & Publisherat Chitralekha Group, as Co-Chair.

Raj Nayak

Raj Nayak, Presidentof The Advertising Club, “Effies has emerged as a coveted industry award that lauds campaigns and individuals delivering landmark brand solutions. Vikram has been an essential part of EFFIES 2015 and was instrumental in ensuring the awards' success last year. I am delighted that he will be at the helm of the prestigious awards this year too. I am confident that under his leadership the awards will gain further in repute, stature and scale. Wishing all thebest to Vikram and the team.”

Speaking about his being nominated as President of Effies 2016, Sakhuja said, “It is a privilege to be chairing the Effies. It remains the one award that agencies and clients covet equally since it celebrates effectiveness. This year the Effies will be held in December, a little earlier than last year, to ensure that Christmas and New Year are not spent working on entries. We look forward to again welcoming great work from all quarters.”

Effies 2016 will continue to celebrate successful campaigns that drive themedia and advertising industry towards now echelons of growth and scale.

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