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Maruti Suzuki’s Ciaz banks on technology and engine efficiency

Conceptualised by Hakuhodo Percept, the campaign aims at bringing out the car’s qualities in a simple manner

BestMediaInfo Bureau | Mumbai | October 24, 2016

Maruti-Suzukis-Ciaz Click on the Image to watch the TVC.

Hakuhodo Percept’s new campaign for Maruti Suzuki’s Ciaz Smart Hybrid engine sedan brings to the forefront the technology and efficiency of a hybrid engine in regenerating energy through a TV commercial that went on air on October 19.

The Ciaz Smart Hybrid engine sedan that rolled out of the Maruti Suzuki stable received tremendous response from people across India last year. Once again, it has roped in Ranveer Singh to tell customers how the Ciaz Smart Hybrid regenerates braking energy for a smoother and efficient drive.

Vinay Pant Vinay Pant

Talking about the new campaign, Vinay Pant, AVP, Marketing, Maruti Suzuki, said, “Ciaz Smart Hybrid has changed the segment completely with its futuristic style and technology. With our new campaign, the aim was to create a communication that defines the benefits of our product effectively. The campaign thus developed meets the objective perfectly.”

The idea was to establish the concept of regenerating energy, which sounds complicated but is actually extremely simple.

Sabuj Sengupta Sabuj Sengupta

Sabuj Sengupta, National Creative Director, Hakuhodo Percept, “Our main objective was to highlight the smart hybrid technology in an extremely futuristic and simple way. An idea that's easily understood by the Ciaz Smart Hybrid customer.”

In the commercial, one can see Ranveer Singh simply enjoying his drive, while the car is doing all the work. The technology behind the Ciaz Smart Hybrid regenerated braking energy is explained through a unique graphical visual with electric streaks. Dynamic and interesting, this depiction explains the working of Smart Hybrid technology through a stunning and sophisticated technique.

The TVC:



Client: Maruti Suzuki

Brand: Ciaz

Creative Agency: Hakuhodo Percept

National Creative Director: Sabuj Sengupta

National Planning Director: Jayanto Banerjee

CD Art: Niloy Som

ACD Copy: Tripti Kakkar

VP Servicing: Amit Bhatt

Client Servicing: Amiya, Mehak

Director: Paul Meyer

Production House: Matchbox Films

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