They will work across multiple areas of public policy, like maternal and child health, reproductive health, disease eradication, sanitation, agriculture and education
BestMediaInfo Bureau | October 5, 2016
Kantar Public has named Melissa Baker, its CEO for Africa and Middle East, and Surya AV, CEO for India and South Asia, as Co-Chairs of its newly launched Development Practice. Kantar Public is a new operating brand which unites Kantar’s global expertise in governmental and the public sector.
Kantar Public’s Development Practice will work across multiple areas of public policy such as maternal and child health, reproductive health, disease eradication, sanitation, agriculture and education. It will bring together the best of the global experience and locally tailored approaches to assess the appropriateness, effectiveness, sustainability and impact of social programmes in Africa and South Asia.
In addition, the Practice’s Communications for Development (C4D) expertise encompasses a range of methods that include formative research to inform interventions, operational research to assess impact and cost effectiveness, baseline research and KPI setting, partner and community mapping, pre-testing and piloting campaigns, efficiency and effectiveness modelling and media monitoring.
Commenting on the announcement, Baker said, “We are excited by the opportunity this initiative provides us to continue to invest in high-quality research and evaluation experts based in Sub-Saharan Africa, India and other South Asian countries that will deliver deep insights and information to our clients.”
The Development Practice has on-the-ground consultants and researchers in more than 40 countries across Africa, Asia and South-East Asia, strengthened by recent appointments in Kenya and India. A new Director of Evaluation, a head of Survey Methods and multi-country project field specialists, will support the strong focus on methodology and high quality independent evaluation and learning agenda.
“The Development Practice helps us bring together our best learnings across countries. We are delighted to give our clients access to the global pool of knowledge and talent which we are sure will provide best in class service to their data and information needs, as well as create new opportunities for our people to work internationally,” said, Surya.