The full-service design house will extend brand communication to identity, logo design and packaging
BestMediaInfo Bureau | Mumbai | October 13, 2016
Soon after announcing the launch of Firki Productions, the Infectious duo Ramanuj Shastry and Nisha Singhania have now launched Infectious Design. The full-service design house will be a sister company of Infectious, and will be headed by Khalid Khatri.
Infectious Design has been launched with a view to extend brand communication to identity, logo design and packaging. The design house has already done several identity projects, including the identity of Aegon Life (when it changed from Aegon Religare), Happ Post (a news app which has a positive take on news) and the recently launched DNA. Infectious Design has created the new identity and masthead for DNA.
âWe wanted a modern masthead that communicated the disruptive content philosophy of DNA and reflected a high degree of brand congruence with WION, the English news channel from our television network. The new masthead has been highly appreciated by all,â said Shreyasi Goenka, Content Advisor, DNA.
Commenting on the launch, Ramanuj Shastry, Founder and Partner, Infectious and Firki Productions, said, âWhile Infectious will help brands find a defining voice and an engaging personality, Infectious Design will help brands find a unique look and identity. Khalid is a brilliant designer and I am sure he will lead Infectious Design to new heights.â
âIdentity is a critical part of brand creation and communication. It was a natural extension for Infectious. With Khalid at the helm, we are sure of having some spectacular work in our folio,â said Nisha Singhania, Founder and Partner, Infectious and Firki Productions.