Maruti Suzuki, HDFC Bank, Mahindra are top growing brands. 90 per cent brands continue to grow consistently, says the Interbrand India report on Best Indian Brands
BestMediaInfo Bureau | Delhi | September 1, 2016
Interbrand India, part of Omnicom Group, has released its 2016 Best Indian Brands Report, the definitive growth guide to the top 40 brands in India. This is the fourth edition of Best Indian Brands, which has been identifying the most valuable Indian brands since 2013. This yearâs ranking was unveiled at an exclusive event organised in Mumbai.
Gonzalo BrujÃ³, CEO, EMEA and LATAM, Interbrand, said, âIndian brands must accelerate their growth to compete globally. These businesses grew from industries to conglomerates. The conglomerates are now trying to grow global by transcending domains, reinventing around purpose, waking up to strategic corporate citizenship. This shift is marked by industry-driven brands transforming to fast moving consumer-centric brands, customer-centric innovations and digital pervasiveness. Historically, diversified and finance sectors have dominated the Indian market. Technology, telecom and auto are the emerging growth sectors. More importantly, healthcare, e-commerce, fashion, luxury and sports are the next big opportunities.â
Ashish Mishra, Managing Director of Interbrand India, presented the Best Indian Brands ranking at the event. Mishra said, âIndian businesses and brands will need to be the global frontrunners in designing lives and creating better experiences, at the speed of life. This needs the Indian brands to reinterpret themselves in the context of a global role and purpose, simply because today itâs all about people â B2H (Business to Human) as against B2B or B2C. And people today are more interested in what we make happen rather than what we make. Thus aligning themselves to a purpose creates an inspiring brand-led culture on the inside, which in turn anchors the multiple micro-experiences for the customer on the outside. This is really the way Indian brands can lead and grow their businesses globally.â
Jez Frampton, Interbrandâs Global CEO, said, âThe world today waits as India brims with potential, and I am confident that India is nurturing some truly world-class brands that are set to make their mark on the global stage. We are addressing and celebrating this ambition in Best Indian Brands 2016 by focusing on how to grow Indian brands global. Indian businesses have some very unique challenges to scale to make it big on the global stage.â
The top five
This yearâs league table sees the top five slots occupied by Tata, Airtel, Reliance Industries, HDFC Bank and LIC. HDFC has risen from Rank 6 in 2014, to rank 4 (replacing SBI in the top 5) with a solid 15 per cent rise in brand value. Reliance Industries and Airtel have swapped the number two and three spots vis-Ã -vis last year with a 3 per cent and 8 per cent growth in revenue respectively.
The top growth risers
The top riser this year is Maruti Suzuki with a 16 per cent increase in brand value, driven by a foray into newer segments and an effort to move up the value chain. The brand value of HDFC Bank also grew by a steady 15 per cent, primarily supported by its focus on new solutions and digital pervasiveness. The other key risers were Mahindra (14 per cent), Idea (12 per cent), Infosys (12 per cent) and Dabur (12 per cent).
This year, the league table has been expanded to track a broader set of brands and present the top 40, up from the top 30 released last year. The new entrants in this yearâs report are Britannia, IndusInd Bank, Kingfisher, Yes Bank, NTPC, Union Bank, Canara Bank, Ashok Leyland, JSW, Jindal Steel and Power.
Diversified businesses and financial services account for the two most significant sectors in this yearâs league table. While diversified businesses make up 37 per cent of the total brand value of this yearâs best Indian brands table, financial services form 27 per cent of the value. Telecom, auto and tech are the other significant contributors to the value, accounting for 9 per cent, 7.5 per cent and 7 per cent, respectively.
The best Indian brands 2016
|Rank 2016||Rank 2015||Brand||2016 BV (INR Millions)||2015 BV (INR Millions)||BV INR % Change 2016 from 2015|
|6||5||State Bank Of India||232,205||226,824||2%|
|12||12||Larsen & Toubro||134,885||128,653||5%|
|21||22||Bank Of Baroda||53,309||52,059||2%|
|29||28||Punjab National Bank||38,418||40,322||-5%|
|40||NA||Jindal Steel and Power||15,225||NA||0%|