Satyabrata Das rejoins Laqshya Media Group as Head, Strategic Alliances

Das, who has served over two decades in the media, entertainment, marketing and advertising industry, will be based in Mumbai

BestMediaInfo Bureau | Mumbai | September 20, 2016

Satyabrata Das

Satyabrata Das, a well-known media professional with expertise in platform agnostic implementation, is back in Laqshya Media Group as the Head, Strategic Alliances.

This is Das' second innings with Laqshya. He was earlier National Business Coordinator and SVP, Strategy/Product/Content/Sales/Strategic Alliances, with digital media business in 2008.

Laqshya Media Group believes in demonstrating a 'one team' attitude led by its leaders across verticals -- Sai Nagesh (Tempus), Shashi Sinha (Laqshya Hyderabad Airport), Deepak Choudhary and Swaroop Banerjee (Event Capital), Navneeth Mohankrishnan (Laqshya Live Experiences) and Atul Shrivastav (Group CEO). Das will be part of Laqshya Media Group's leadership team.

Das, who looks all excited on his comeback with the agency as the Head of Strategic Alliances and Corporate Communication, said, “Laqshya Media Group today is truly a well-diversified marketing services company. The kind of projects and campaigns Laqshya' team is doing across OOH, events, experiential businesses, life experiences, digital media planning and media planning solutions across platforms are very interesting. I am sure I can add value to this existing power-packed team, and am all set to make brand Laqshya one of the top media brands in the country.”

Alok Jalan, MD, Laqshya Media Group, said, “Das was part of Laqshya Media Group during our digital phase and I am thrilled to welcome him on board. With his new role, he will be playing a vital link in key strategic alliances and scale up the business potentials. He brings with him a bouquet of experiences spread across various media channels, and I am confident Das will be instrumental in helping us build brands across all our divisions.”

Das has a rich experience of over two decades in the media, entertainment, marketing and advertising industry. After spending six years with print, Das joined OTV in 1998 with handful of resources at the initial stage and took it to a leadership level. In his stint with ETV in 2002 as Channel Promotions Head, he was institutional in launching two market leaders and a game changing channel medium in the Eastern India, including ETV Bangla and ETV Oriya.

Das was also responsible for the overall growth and health of these channels. He was also associated with SAB TV as AVP, Sales and Marketing, in 2004. Das has worked with Zee Telefilms from 2005 to 2008 as AVP/DVP, Sales and Revenue Head.

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