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Priyanka Chopra’s reflections promote Blenders Pride Fashion Tour

Conceptualised by Lowe Lintas Delhi, the commercial ‘Keep the World Guessing’ promotes the fashion extravaganza

BestMediaInfo Bureau | Mumbai | September 30, 2016

Blenders-Pride-Fashion-Tour Click on the Image to watch the TVC.

In a new commercial, Priyanka Chopra is seen playing hide and seek amid a maze of mirrors with shutterbugs, who all run after her, trying hard to capture her in their lens. Chopra, who has an iconic and definitive expression of style and good taste, is the brand ambassador of the Blenders Pride Fashion Tour.

The new TVC, ‘Keep the World Guessing’, is an edgy rundown of the multi-faceted demeanour of today’s youth and their endeavour to wow the world with every step they take. The TVC is shot in black and white in New York by French filmmaker Jean Claude Thibaut who is well known for his bold and stylish work.

Conceptualised by Lowe Lintas Delhi, the one-minute film starts with the actress running amid the mirror maze, playing peek-a-boo. While a husky voiceover by the actress adds the much-needed charm to the film, the photographers and the flash lights do the rest.

Followed by the paparazzi, she throws multiple reflections on the mirrors, creating a strong resonance with her multi-faceted persona and eventually escapes the maze, leaving behind the paparazzi, which ends up shooting her striking reflection.

Raja Banerji, Assistant Vice-President, Marketing, Pernod Ricard India, said, “Blenders Pride Fashion Tour 2016 is the most definitive, premier and contemporary expression of style and good taste in the country. Priyanka Chopra, a global style icon, has been associated with us for the last five years and is the perfect brand ambassador. She emulates the dynamism, enigma and a multi-faceted personality, which is the essence to ‘taste life in style’ for today’s consumers.”

In the previous edition of the fashion tour in 2015, the TVCs were shot in the same black and white tones and sported the tagline ‘Taste Life In Style’. This time around, the ad film sports the line -- Keep The World Guessing.

Arun Iyer Arun Iyer

Arun Iyer, Chief Creative officer, Lowe Lintas adds, “Blenders Pride Fashion Tour is one of the most stylish brand that India has today. And this particular film marries Blenders Pride Fashion Tour and Priyanka’s personality perfectly. It brings out the fact that style empowers you to surprise the world. It was a very complex shoot with lot of mirrors and reflections, but Jean Claude Thibaut beautifully executed the idea to give us a stunning film.”

The TVC:



Agency: Lowe Lintas, Delhi

Chief Creative Officer: Arun Iyer

Production House: Red Carpet Films, Mumbai

Director: Jean Claude Thibaut

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