Percept One appoints Sandeep Chhabria as Creative Head, Events & Activation

Chhabria will be responsible for generating ideas across various Percept One divisions

BestMediaInfo Bureau | Mumbai | September 2, 2016

Sandeep Chhabria

Sandeep Chhabria has been appointed as the Creative Head, Events and Activation, of Percept One. He is responsible for generating ideas across Percept One divisions -- Percept Ice, Percept Activ and Percept Profile. across IPs, content, sponsorship and digital and events and brand activation. He will create cutting-edge concepts and strategies maximising Percept One's integrated capabilities, in order to help brands reinforce their leadership position and surpass their market ambitions.

Nupur Mahajan

Nupur Mahajan, Chief Executive Officer, Percept One, said, “Percept One's core philosophy of form and fluidity makes every brand engagement corridor the hero. Form, or the central pillar, is not necessarily brand advertising, it is equally experiential and brand activation. This thought is our integrated agency approach -- our oneness-- and it is then natural that we bolster the thinking talent across Percept One. Idea-led strategy and implementable ideas are Sandeep's brief and given his track record, our clients stand to benefit.”

Chhabria said, “Percept One provides for an outstanding platform with limitless brand-building possibilities and I am honoured to be a part of this new chapter in Percept's trajectory. I look forward to building brands from end-to-end.”

Chhabria brings wide-ranging experiences spanning a decade across televised content, celebrity management, copywriting and special events. Having kicked-off his career as an apprentice in content development at NDTV Media, he went onto achieve numerous credentials at reputed organisations such as Balaji Telefilms, Gitanjali Lifestyle, Carving Dreams Live and Seventy Event Media Group.

He was a core group member of marquee projects such as Star Parivaar Awards, Star Plus Rishta Wahi Soch Nayi rebranding event series, yooPune by Phillipe Starck India launch, Vodafone McLaren Mercedes Speedfest with Lewis Hamilton and Jaguar F-Type India launch tour.

Percept One comprises a collaborative roster of creative and strategic services that meet brand-building needs across all communication channels. Percept One is a division of Percept Limited that has capitalised billings of Rs 17.26 billion (FY'16).

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