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InMobi launches advanced video formats in Indian market

With double the engagement compared to traditional ad formats, video ads present an untapped opportunity for brands to share their unique story this Diwali

BestMediaInfo Bureau | Mumbai | September 9, 2016

inmobi-newInMobi, a global mobile advertising and discovery platform, recently announced the launch of a suite of advanced video ad formats in India. With full screen formats and HD quality videos, advertisers will now be able to offer a television-like experience to users. The platform includes a comprehensive suite of ad formats, including vertical videos, interactive videos, 360 degree videos, opt-in videos and in-stream videos.

Mary Meeker’s recent report on internet trends shows a 55 per cent growth in smart phone usage in India, making it the second largest market globally. In parallel, InMobi saw a 150 per cent growth in video ad plays on mobile in India in the first half of 2016. As advertisers build their arsenal for driving awareness and sales during the Diwali season, InMobi’s comprehensive video advertising platform is enabling advertisers to deliver highly engaging mobile marketing campaigns.

InMobi’s network insights show that 85 per cent of the total app installs in India are all portrait locked. This makes vertical video a de facto choice for engaging users with immersive content. Vertical video, a video format that renders in the portrait mode with 9:16 aspect ratio on mobile phones, presents advertisers an opportunity to reach audience in an engaging, user-first format.

As observed by Snapchat, with nine times the viewing completion rate when compared to horizontal video, vertical video is establishing itself as the more natural format for mobile users. InMobi's vertical video ads help democratise the Snapchat experience by helping recreate the same across any third-party app environment. InMobi’s creative services team helps advertisers rebuild existing creatives (landscape videos) in the vertical video format while keeping the core message intact.

In addition to vertical videos, the suite of ad formats includes interactive videos, 360-degree videos, opt-in videos and in-stream videos.

“We are extremely pleased that we chose to partner with InMobi to share our brand message with users through mobile-video ads. InMobi delivered extraordinary results with close to 4 million completed video views and 35000+ app downloads. We look forward to working with InMobi in future, as their advanced video ad platform is poised to help Indian advertisers expand their reach and narrate their brand's story through a hyper-engaging, mobile-first format: video,” says Ankur Malhotra, AVP, Online Marketing, Paytm.

Vasuta Agarwal, VP and GM, India, InMobi, said, “The hurried Indian today is likely to watch more mobile video ads as compared to TV advertisements. Brands now have a unique opportunity to leverage InMobi's advanced video ad formats to reach mobile consumers more effectively and maximise brand engagement.”

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