The agency will set a bespoke team comprising specialists across relevant communication platforms as TCL intends to broaden its presence in India
BestMediaInfo Bureau | Mumbai | August 11, 2016
Vizeum, the media agency from Dentsu Aegis network, has been appointed as the Media AOR for TCL Corporation. The agency won the account following a multi-agency pitch.
TCL Corporation, a global corporate group focused on the production of smart products and the provision of online application services, has announced its entry into the Indian market with the launch of a range of smartphones and televisions through an exclusive tie-up with Amazon.
TCL Corporation has a global presence in over 160 countries across the world, and is one of the fastest selling television brands in America. The company said it has teamed up over 450+ service centres across India right from the day of launch.
TCL is looking towards India as a strategic market with substantial growth opportunities in India. It will launch a range of advanced technology-oriented convergence products in the country. The company looks forward to broaden the presence of its mobile internet products designed for enhancing Indian consumerâs digital lifestyles.
Praveen Valecha, Regional Director, TCL, said, âThe agency has demonstrated deep understanding of the categories with an offline and online integration for the launch, and we believe its âdigital at its heartâ approach will help us in building a brand. We look forward to partner with Vizeum in this journey of launching a comprehensive mobile and television portfolio.â
Amita Karwal, COO, Vizeum, said, âDelighted to be given an opportunity to build a brand in a category where the market and consumer dynamics are changing continuously. We look forward to supporting the brand across all the marketing communication platforms.â
Shripad Kulkarni, MD, Vizeum, added, âWe are happy that TCL has chosen us as its AOR. We understand the challenges in scaling up in this category and are setting up a bespoke team comprising specialists across relevant communication platforms for TCL.â
It is estimated that the marketing spends will be around Rs 35 crore.