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Times Internet associates with HDFC Bank to launch debit card

The co-branded card, Times Points HDFC Bank Debit Card, offers consumers’ deals, discounts and rewards on online shopping

BestMediaInfo Bureau | Mumbai | August 12, 2016

(L-R) Parag Rao, Vineet Jain and Archana Vohra (L-R) Parag Rao, Vineet Jain and Archana Vohra

Times Internet, the digital arm of The Times of India group, in association with HDFC Bank, has launched an exclusive co-branded debit card ‘Times Points HDFC Bank Debit Card’. This debit card offers customers discounts and rewards on online shopping.

This is the second co-branded card launched by Times Internet with HDFC Bank. The partnership began with the launch of a co-branded Credit Card targeted at the entertainment segment in 2013. Times Card today has over 3.5 lakh customers and its response led to the launch of a debit card.

The Times Points Debit Card combines the synergies of HDFC Bank, one of the largest issuer of credit cards in the country offering a bouquet of cards catering to different segments of customers, and Times Points, an online loyalty product with over 18 million users.

Archana Vohra, COO, Times Cards, said, “After the success of Times Card, we thought it was imperative to continue to build value for our consumers. And thus came the Times Points Debit card. The card is aimed at young adults in their first job who spend most of their time online and are extremely price conscious. We have had a great association with HDFC Bank by far, and this partnership aligns us on the collective vision of consistently delivering unique products and services to our customers.”

Parag Rao, Country Head, Card Payment Products and Merchant Acquiring Services and Marketing, HDFC Bank, said, “At HDFC Bank, enhancing customer convenience lies at the heart of all our new initiatives. We are delighted to launch this new co-branded Times Points HDFC Bank Debit Card to cater to the evolving needs and lifestyles of our young and tech-savvy customers. This card gives great value in the form of discounts, offers, and rewards while shopping online. We are confident that our co-branded debit card will be a valuable addition to our growing portfolio of products that make shopping a truly rewarding experience.”

Adding, Porush Singh, Country Corporate Officer, India and Division President, South Asia, MasterCard, said, “MasterCard is excited to bring the new Times Points Debit Card, in partnership with HDFC Bank and Times Internet. The card aims to elevate the online shopping experience of young cardholders and caters to the bespoke lifestyle needs and expectations of the millennial generation. This product further reaffirms our commitment to promoting digital payments in India.”

Times Points HDFC Bank Debit Card is positioned as a shopping plastic to help customers benefit from internet-based deals and offers. Currently launching with 20 key welcome offers and over 350 running offers, it will continue to add more deals every month. The card will have a daily shopping limit of Rs 2.75 lakh and an ATM withdrawal limit of Rs 1 lakh.

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