Nike's latest 'Unlimited' campaign proves age is just a number

Conceptualised by Wieden+Kennedy Portland, the video tells the story of Sister Madonna Buder and her determination to defy conventional conceptions of age

BestMediaInfo Bureau | Mumbai | August 17, 2016

Click on the Image to watch the Video.

After the 'Unlimited Courage' and 'Unlimited You' films, the new video from Nike's 'Unlimited' series celebrates Sister Madonna Buder. The film titled 'Unlimited Youth' is a testament to one woman's grit and her refusal to be bogged by things like age.

The film, made by Wieden+Kennedy Portland, is about Buder, who at 82 set a world record as the oldest Ironman triathlon competitor, and her determination to defy conventional conceptions of age. Nicknamed 'Iron Nun', Buder is now 86 and has completed over 40 Ironman races.

The film starts with Sister Madonna Buder praying in a church. The video then goes on to track Buder in her preparation for the triathlon and ends with her taking part in yet another triathlon. The voiceover has the same cheeky tenor as the 'Unlimited You' film and takes the viewers through the sister's journey.

With the 'Unlimited' series, Nike is trying to hail both everyday athletes and the champion athletes who regularly push their limits and who are poised to prove their unlimited potential.

The video:

https://img-cdn.thepublive.com/filters:format(webp)/bmi/media/post_attachments/wp-content/uploads/2016/08/Nike.jpg

Credits

Client: Nike

Agency: Wieden+Kennedy Portland

Global Creative Directors: Alberto Ponte, Ryan O'Rourke
Interactive Director:  Dan Viens
Copywriter: Adam Tetreault
Art Director: Sara Phillips
Global Executive Producer: Matt Hunnicutt
Senior Agency Producer: Ross Plummer
Agency Producer: Mauricio Granado
Art Production: Amy Berriochoa, Jennifer Spillers
Project Management: Christina Kim
Studio Design Manager: Alicia Kuna
Studio Designer: Rehanah Spence, Edgar Morales
Retoucher: Amy Corcoran, Kyle Pero, Saskia Thomson, Greg Radich
Strategic Planning: Andy Lindblade, Nathan Goldberg, Brandon Thornton, Reid Schilperoort
Media/Comms Planning: Danny Sheniak, John Furnari, Brian Goldstein, Jocelyn Reist
Account Team: Chris Willingham, Alyssa Ramsey, Corey Woodson, Anna Boteva, Carly Williamson
Business Affairs: Amber Lavender
Broadcast Traffic: Stefanie Goodell, Andrea Sierra
Production Company: Prettybird
Director: Max Malkin
Executive Producer: Ali Brown, Suzanne Hargrove
Head of Production: Tracy Hauser
Line Producer: Matt Wersinger
Director of Photography: Max Malkin
Production Designer: Rob Pearson
Editorial Company: Rock Paper Scissors
Editor: Damion Clayton
Assistant Editor: Mike Spagnolli
Post Producer: Dina Ciccotello
Executive Post Producer: Helena Lee
VFX Company: Mill LA
2D Artists: John Shirley, Brad Scott, Alex Candish,
3D Artists: Andy Wheater, Jie Zhou, Michael Lori
VFX Coordinator: Anastasia von Rahl
VFX Executive Producer: Enca Kaul
Company: Mill LA
Colourist: Adam Scott
Producer: Diane Valera
Executive Producer: Thatcher Peterson

Musical Artist: Sandy Nelson
Track Name: Drums Are my Beat

Sound Design Company: Barking Owl Sound
Sound Designer: Michael Anastasi
Creative Director: Kelly Bayett
Producer: Ashley Benton
Music/Sound/Mix Company: Lime
Audio Mixer: Loren Silber
Audio Assistant: Mark Nieto
Executive Producer: Susie Boyajan

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