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Indiabulls Real Estate assigns digital duties to MindShift Interactive

The digital agency will take care of the social media marketing, content production, etc., and work towards building the company’s positioning as a pioneer in the industry

BestMediaInfo Bureau | Mumbai | August 23, 2016


Digital Outreach agency MindShift Interactive has won the digital mandate for Indiabulls Real Estate following a competitive multi-agency pitch. The mandate for MindShift Interactive is to manage social media marketing, content production, digital advertising, reputation management and search engine optimisation for the brand.

MindShift Interactive will work towards building Indiabulls Real Estate’s positioning as a pioneer in the industry through enhancing relationships with existing, and new consumer sets. The array of properties offered by Indiabulls will be highlighted through engaging content and campaigns, with a focus on creating an engaging visual tale.

Zafar Rais Zafar Rais

Zafar Rais, CEO, MindShift Interactive, said, “Indiabulls Group has been constantly distinguishing its brand with a distinctive creative signature and a truly futuristic approach. Our goal is to integrate the digital world with Indiabulls Real Estate’s iconic projects across key consumers and deliver relevant strategies with targeted storytelling, leading to measurable results for brand scores and sales."

Pradeep Singh Pradeep Singh

Pradeep Singh, Vice-President, Marketing, Indiabulls Real Estate, commented, “Getting MindShift Interactive on board was a conscious decision in order to leverage the digital space and reach out to our target audience in an appealing manner. Their expertise, knowledge and understanding, along with their innovative approach towards digital storytelling, qualified them to be our esteemed digital partners.”

MindShift Interactive is a digital outreach powerhouse that provides businesses with a data-centric approach towards achieving an insightful, intelligent and impactful digital presence. MindShift Interactive combines digital marketing and research to provide a better experience for the consumer and brand. It currently houses four business verticals -- MindShift Digital (an insight-based digital marketing agency) MindShift Metrics (digital research consultancy), MindShift Activate (events and branding solutions) and MindShift Studios, responsible for new age content production and amplification.


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