Helios Media to help manage ad-sales revenue monetisation of BTVi

Helios Media will help the business channel with creative brand solutions in respect to content and media communications

BestMediaInfo Bureau | Mumbai | August 9, 2016

Business Broadcast Network (BBNPL) announced the launch of its new channel BTVi from August 1. It has aligned with Helios Media to manage the ad-sales revenue monetisation for the channel.

Monica Tata

Speaking on the association, Monica Tata, Chief Operating Officer, BTVi, said, “In an environment such as business news, it is extremely important that the team fronting the ad-sales understands the pulse of the content, at the same time, provides tailored creative brand solutions and cross-platform opportunities to inform and engage with the core audience. In Helios Media, we found the team to be very proficient in their capability in delivering the mandate.”

Divya Radhakrishnan

Divya Radhakrishnan, MD Helios Media, said, “We have always taken up channels with a unique proposition in the market and helped brands to participate in the content with an objective to provide the appropriate ambience for brands to communicate with its audience. In BTVi, we are very positive of being able to deliver in the financial ecosystem a right fitment.”

Shrutish Maharaj

Shrutish Maharaj, Chief Sales Officer, Helios Media, said, “We wish to approach the market with inclusive programming and solution-based selling and have put together a dynamic team who share our passion for the subject.”

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