BBDO's 'Dads #Sharetheload' & Ogilvy's 'Beauty Tips' feature in 'Bullets From Gunn'

The Gunn Report releases 32 new mini-case studies providing evidence that awarded work are also highly successful in the marketplace

BestMediaInfo Bureau | Delhi | August 17, 2016

The Gunn Report, the global index of creative excellence in advertising, has added a further 32 new mini-case studies to “Bullets From Gunn” which includes two highly successful Indian campaigns – BBDO India's 'Dads #Sharetheload' and Ogilvy Mumbai's 'Beauty Tips'.

It may be noted that BBDO India's 'Touch The Pickle' campaign for Whisper was already included earlier in “Bullets from Gunn” for 2015.

Bullets From Gunn is a collection of rapid fire mini-cases highlighting the business results of some of the most famous campaigns in recent years from around the world. They provide compelling evidence that virtually all of the work our industry admires, applauds and awards the most also achieve market success. Close to 240 mini-case studies from 2007 to 2016 are showcased to date.

Commenting on the new 'Bullets', Donald Gunn, Founder of The Gunn Report, said, "Whilst we primarily identify and celebrate each year the best new advertising in the world and its creators, we also very much champion Effectiveness. As such, featured in The Gunn Report Online are various studies and projects highlighting best business results: The IPA/Gunn Study, Cases For Creativity and Bullets From Gunn."

The 32 new 'Bullets' are from a diverse range of advertisers; are from both networked and independent agencies; and are from a variety of countries – Australia, France, Germany, India, Norway, New Zealand, Spain, Sweden, Thailand, the UK and the USA.

Gunn added, "In a world driven by marketing success, we predict that nearly all of these 32 new 'Bullets' which have already achieved creative success, will go on to win in the regional and national Effie Shows of late 2016 and spring 2017."

The Gunn Report Online - www.gunnreport.com - is a unique resource for people working in advertising, communications and marketing.  It combines a uniquely searchable library of the world's best work plus full records of the world's best agencies and advertisers since 1999 with valuable programmes for education and training, proprietary research studies, signature features and special archives. "All of this stuff you won't find anywhere else," said Gunn.

The list of 32 new “Bullets From Gunn”:

Info@BestMediaInfo.com

Info@BestMediaInfo.com